EventsUPCOMING POPUPS & EVENTS
Jolie Shack
The Jolie Shack is back this Spring!
This charming little shack on Prince St between Mercer & Broadway is open again, featuring the filtered showerhead brand, Jolie.
Enjoy free green tea throughout the day and salted coconut cake starting at 11am. Check out a demo and purchase this innovative filtered showerhead. Stay tuned for more special activations!
Friday - Sunday, 9am - 7pm
Prince between Mercer & Broadway
New York, NY
Tangle Teezer x The Elk Earth Month
Out with the Old, in with the Plant Based.
Throughout April, bring in + recycle your old hairbrush at The Elk (*West Village location only) and swap for a free Tangle Teezer Plant Brush! Plus, enjoy a special collab Strawberry Matcha.
*No purchase necessary to swap, must bring hairbrush!
Made with sustainable plant-based materials, this detangling plant brush from Tangle Teezer is a conscious choice for both your hair and the planet
Lincoln Center Big Umbrella Festival
From April 3–20, 2025, Big Umbrella Festival welcomes kids, teens, and adults for a dynamic series of programming over three weekends, designed with and for neurodiverse audiences.
Audiences can design their own festival weekend by booking tickets below to individual events that are either FREE or CHOOSE WHAT YOU PAY.
Polyglot Theatre and Oily Cart present When the World Turns, an immersive theatrical experience that celebrates the senses, inviting audiences into a wondrous landscape of foliage, light, sounds, and shadows. Peruvian theater company Teatro La Plaza reinvents Shakespeare’s Hamlet into a joyful and enigmatic production where the stories of people with Down syndrome take center stage. Young children and families are invited to explore, move, and create with Second Hand Dance’s The Sticky Dance: For Sensory Groovers and at the participatory Magical Miniature World Workshop. Plus, the renowned ReelAbilities Film Festival—the largest festival in the world dedicated to films by and about people with disabilities—returns with a comedy night; and the Chamber Music Society offers two relaxed CMS Kids musical events, created for children with autism and sensory disorders.
Visit Los Trompos, the spinning tops at Damrosch Park
On April 4–6, 9–13, and 16–20 from 11:00 am–6:00 pm, bring your family to rest, play, and engage with Los Trompos, an interactive installation featuring eight larger-than-life, three-dimensional spinning tops in a variety of colors and shapes at Damrosch Park.
Stop by the Creative Workshop Station
While you're enjoying the Big Umbrella Festival, be sure to stop by the Creative Workshop Station on April 4–6, 9–13, and 16–20 from 11:00 am–6:00 pm—outside at Damrosch Park. Activities at the station will be led by Lincoln Center's education team and teaching artists.
National Unicorn Month with Unicorn Academy & FAO SCHWARZ
Celebrate National Unicorn Day all month long in store with a Unicorn Academy pop up shop for the month of April. Shop the collection any time in store throughout the month, and join us for special activities each weekend, listed below.
Unicorn Beauty Transformations
Saturday, April 5th & Sunday, April 6th From 10am-8pm
Get transformed with face gems & colored hair extensions in our Unicorn Academy Pop Up Shop!
BFF Friendship Bracelet Making
Saturday, April 12th & Sunday, April 13th From 10am-8pm
Create extra special Unicorn Academy friendship bracelets for you and your bestie.
Unicorn Headband Giveaway
Saturday, April 19th & Sunday, April 20th From 10am-8pm
Receive a magical Unicorn headband when you stop by the shop.
Unicorn Academy Karaoke & Dance Party
Saturday, April 26th & Sunday, April 27th From 10am-8pm
Come sing and dance the weekend away to your favorite Unicorn Academy tunes.
Please note: Activities and Giveaways available in store whilst stocks last.
Coterie Domino Square Takeover
As the brand parents trust to keep them (and their babies' bottoms) covered, babycare brand Coterie is kicking off the April Showers season with a splash – but not the wet kind)!
In celebration of Coterie’s hero product, The Diaper, the brand is popping up in NYC to remind parents that Coterie is here to keep both them and their little ones dry, no matter the weather. Stop by this pop-up to learn more about Coterie and its products.
From April 7-14, the brand will be popping up in Domino Square @ Domino Park with a massive umbrella installation to keep visitors “covered” all week. Here, parents can grab a newspaper full of rainy day activities for kids and get some time outside, rain or shine!
Coterie will also be handing out complimentary custom umbrellas and diaper trial packs on Saturday, April 12 from 8 am - 12 pm at Domino Park and McCarren Park.
WHERE:
Domino Square @ Domino Park
15 River Street, Brooklyn, NY 11249
WHEN:
Monday, April 7 to Monday, April 14
P.F. Candle Co. Earth Month “Empty Jar” Drop-Off + Workshop
As part of their commitment to sustainability, P.F. Candle Co. is encouraging customers to give their used candle jars a second life. Through April 20, shoppers can drop off clean, empty P.F. jars at any of their retail locations in exchange for punch card rewards (full card = a free candle).
To close out the initiative, P.F. will be hosting an in-store potting workshop at all three of their retail locations. Visitors can stop by, grab a plant, and pot it in a reused candle jar—on the house. It's a free, community activation that highlights reuse in a tangible and engaging way.
Jar Drop-Off Window: Now through April 20th
Workshop Activation: April 19–20 (walk-in, while supplies last)
Keff Joons Exhibit by CJ Hendry
Cj Hendry, is launching her latest exhibition “Keff Joons” this spring in Brooklyn, inspired by Jeff Koons and his iconic balloon animals.
Featuring balloons in effervescent colors, in massive numbers and sizes, the exhibition “Keff Joons” invites viewers into a world of playfulness and surrealism.
Stay tuned for more details and check out CJ’s previews on Instagram here.
Exhibition Details:
April 11 - 20, 2025
10am - 5pm
50 Gold St, Brooklyn
Easter Fun at the LEGO Store
Visit LEGO at their Flagship Store at Rockefeller Center for two fun-filled Easter celebrations:
Join a daily Easter hunt and receive a bunny headband – while supplies last! From April 11th through April 19th during store opening hours.
On April 13 from 12-2 PM build your own LEGO Easter Egg in-store and take it home. While supplies last.
While you're there be sure to check out their full lineup of Easter sets.
West Side Community Garden Tulip Festival
The West Side Community Garden Annual Tulip Festival starts on April 12th!
From mid-April until the first week of May, visitors to the garden can see over 100 different varieties of tulips. The Garden is open to the public every day from dawn till dusk.
The garden will hold three weekends of “Information Days,” during the 2025 Tulip Festival. On these dates, garden members will be on site from 10 a.m. until 6 p.m. to speak with visitors and provide information about the tulips and the garden itself. Information Days will be held on: April 12th -13th, April 19th– 20th, and April 26th-27th.
Chick-Fil-A Yankees Free Sandwich
New York Yankees Fans: check your Chick-fil-A app for a tasty reward! Chick-fil-A is giving fans a free reward available through the Chick-fil-A App for a Friday Double Play, plus donating 500 meals to Covenant House!
This week is for a Chicken Sandwich
Note: Make sure you have your Location Services on and are in the tri-state area for the reward to show up!
For some people, the award only popped up when they went to “find closest location” under “place an order” (because that triggers the app to open location services).
You need to open the app each specific day to get the freebie. You then have 2-3 days to use it.
The Travel Agency HIGH NEIGHBOR
HIGH NEIGHBOR is a weeklong 420 celebration by The Travel Agency April 14–20!
This isn’t your average 420. It’s a full-blown neighborly takeover—with daily pop-ups, NY-legend pop-ins, and surprise drops across all three Travel Agency locations (Union Square • Downtown Brooklyn • Fifth Avenue).
🏡 MONDAY, APRIL 14 THE TAKEOVER BEGINS
We’re reimagining suburban nostalgia with our “High, Neighbor!” strore takeover. Step into our world.
🪴 LIVIN' NYC | Community Plant Design
📮 Letter Writing for Last Prisoner Project (Starting Wednesday)
🖍 420 Coloring Pages with Miss Grass
🎁 Free glass tips with purchase
🕓 4:20–7:00PM | Union Square
🌸 Bouquet-Making with Butter
💐 A butter-ful bouquet for the holiday
🕓 4:20–7:00PM | Downtown Brooklyn
🧼 DIY Salt Scrub Bar with Florist Farms
✨ Featuring Head & Heal tinctures
🕓 4:20–7:00PM | Fifth Avenue
👜 TUESDAY, APRIL 15
🖨 Stash Bag Screenprinting with Hudson Cannabis
🕓 4:20–7:00PM | Union Square
☕️ Coffee Bar with BLOOM
💨 Sip & Bloom in caffeination
🕓 4:20–7:00PM | Downtown Brooklyn
💎 Lighter Bedazzling with ROVE
🕓 4:20–7:00PM | Fifth Avenue
🏁 WEDNESDAY, APRIL 16
🌀 Live Wire Sculptures with Weekenders
🎁 In real-time by Skye Franate
🕓 4:20–7:00PM | Union Square
💅 420 Nail Art Bar with Her Highness
👑 Holographic decals, royal energy
🕓 4:20–7:00PM | Downtown Brooklyn
🧢 Swag Launch with Dosist
🎽 New hats, tees, and tech
🕓 4:20–7:00PM | Fifth Avenue
🔴 THURSDAY, APRIL 17
🎁 Gumball Machine Prizes with Edie Parker
💫 Chic mystery gifts with purchase
🕓 4:20–7:00PM | Union Square
🪴 Planter Party with Ayrloom
🌱 DIY Planters + seed giveaways
🕓 4:20–7:00PM | Downtown Brooklyn
🏀 Carmelo Anthony x STAYME70 Meet & Greet
✨ Purchase tiers unlock VIP access
📸 Meet Melo | TIME TBD | Fifth Avenue
💿 FIFTH Airwaves DJ Set
🕓 4:00–8:00PM | Fifth Avenue
🌭 FRIDAY, APRIL 18
📸 Backyard Photo Activations
🕘 All Day | All Locations
💿 DTBK Airwaves DJ Set
🕓 4:00–8:00PM | Downtown Brooklyn
🍬 SATURDAY, APRIL 19
📸 Lobby Photo Activations All Day
💿 USQ Airwaves DJ Set
🕓 4:00–8:00PM | Union Square
🎉 SUNDAY, APRIL 20 – 420 HIGH HOLIDAY This is it. Our biggest 420 ever & the whole neighborhood is invited.
🎧 DJ sets (12–8PM)
❇️ Surprise giveaways & freebies
🍩 Free Cookin Señorita donuts from Rosa Reta*
🧋Free Cold-Brew from Joe's Coffee*
🍔 Free Popchew Smashburgers* from Fernway, Dogwalkers & Ayrloom
🍱 Free Glaze & Blaze Teriyaki Bowls* from Rythm
🍪 Free Schmackary's Cookies* from Weekenders, The Bettering Co & Rove
🎟️ Social giveaways all day @thetravelagency.co
🕘 9AM–11PM | All Locations
*for first 100 guests per location. While supplies last. Giveaway terms and conditions can be found online. Photo ID Required | 21+
Newman's Own Pay What You Want Food Truck
Newman's Own, Inc. announces the first stop of its "Pay What You Want" Food Truck tour is in NYC on April 15!
On April 15, National Tax Day, the Food Truck will park near Bryant Park on 40th Street, between 5th and 6th Avenue, from 12:00 p.m. to 7:00 p.m. Customers can decide what they pay for Newman's Own pizzas, salads, cookies, coffee and even dog treats, with every dollar going to Newman's Own Foundation to help kids who face adversity.
Newman’s Own is known for delicious, high-quality ingredients and giving 100% of its profits away. Running through October, the "Pay What You Want" Food Truck will travel the eastern seaboard and southern U.S., rotating the menu to offer consumers several ways to help reach the donation goal.
The Pay What You Want Food Truck first launched last year serving pizza and making over 20 stops to test the power of the pay-what-you-want model. Across all cities, customers paid more than the average retail prices, proving that people give generously when they know their purchase makes a difference. This year, the truck will visit communities surrounding cities such as New York City, Philadelphia, Washington D.C., Charlotte and Atlanta.
Cinema with a Cause: Sankofa
Join the Center for Law & Social Justice for “Sankofa,” a film spotlighting overlooked African American experiences & their lasting impact.
This film shows how the history of slavery still affects us today. It uncovers stories that have been hidden for a long time. By watching and learning, we can understand our past better and work toward a fairer future.
Event Details:
This is a free event.
Invite friends, family, and fellow activists—each person must register separately.
Entry is first come, first served based on capacity
THE BEAUTY MOLECULE with Dr. Perricone
Dr. Nicholas Perricone—world-renowned dermatologist, wellness expert, and #1 New York Times bestselling author—is back with his first new book in over a decade: The Beauty Molecule!
As a special thank you, the first 100 attendees to pre-purchase the book and attend the event will receive a complimentary Luxe Perricone MD Skincare Kit valued at almost $200!
This is your exclusive chance to meet the pioneer of holistic beauty in person at Barnes & Noble, 5th Avenue on April 16th from 12–2 PM for an exciting book signing + skincare giveaway you won’t want to miss.
The Beauty Molecule dives deep into neuroceuticals, the anti-inflammatory lifestyle, and the real science of aging beautifully—from the inside out. Whether you're looking to reset your skin, your health, or your whole approach to longevity, this is your next must-read.
Space is limited! Purchase your ticket now with link below to secure your spot and receive your signed copy of the book!
Ready to elevate your beauty and glow smarter? Discover how to nourish your radiance from the inside out, feel better, age powerfully, and unlock your full beauty potential—naturally, backed by science, and designed for real life.
Earth Day Festival
Earth Day 2025 is here! Earth Day Initiative is coming together to go green and call for climate action. Join the climate conversation at a pivotal time. The annual in-person festival will feature:
Exhibits by dozens of environmental non-profits, climate campaigns, green living experts, and sustainable businesses (see line-up below)
A special Clean Energy Exhibition, in partnership with Con Edison, featuring great green groups creating a clean energy future (see details below)
Interactive workshops
Live performances from Hila the Earth and APO HAHA CALYPSE (see schedule below)
Climate art
Kids’ activities
Sustainable foods
RSVP for free on the form to get updates on the event!
EARTH DAY 2025 FESTIVAL
Thursday, April 17, 2025
12-6 pm
New York City’s Union Square
(East 17th Street and Park Avenue South)
Free and open to the public.
Sip into The White Lotus with Ketel One & Tanqueray
As The White Lotus Season 3 comes to a close, Ketel One Vodka and Tanqueray Gin invite fans to extend their stay at The White Lotus—literally. On Thursday, April 17, guests (21+) can enjoy complimentary White Lotus Vespers and White Lotus Punch at select NYC bars. Plus, there may be some surprise appearances throughout the night.
WHEN: Thursday, April 17, 2025
WHERE:
Dante – 6:30-7:30 PM (79-81 MacDougal St, New York, NY 10012)
Buddakan – 7:30-8:30 PM (75 9th Ave, New York, NY 10011)
Peachy’s – 9:00-10:00 PM (5 Doyers St, New York, NY 10013)
DETAILS: Guests (21+) will enjoy a complimentary White Lotus Vesper or White Lotus Punch as they celebrate the elegance and charm of the series with Ketel One Vodka and Tanqueray Gin.
RTR After Hours: Meet the Drop Event
Join Rent the Runway at their showroom after hours for a night filled with style, sips, and surprises! This is your chance to mix, mingle, and explore the hottest new arrivals from Rent the Runway—including exclusive designer collections, more from your favorite brands, and the latest must-have styles.
Enjoy complimentary beverages & bites, engage in fun interactive experiences, and connect with fellow members at our NYC showroom. Whether you're scouting your new favorite items to heart, catching up with friends, or just soaking in the good vibes, this is an evening you won’t want to miss!
Limited spots available—RSVP now to secure your place!
CHEESE RAVE: Dance ‘Til The World Melts
New York, you’re officially invited to Cheese Rave—an Eventbrite party. We've teamed up with culinary expert and television personality, Antoni Porowski, who's excited to introduce the Cheese Rave to the world.
This event is co-hosted by two of our favorite New Yorkers (and It-List curators) who are combining their individual passions for cheese (Rachel Brotman aka The Carboholic) and late-night dancing (DJ Niyah Badass) into a night you won’t soon forget.
This free cheese-themed rave is giving weird-and-wonderful party of the year vibes with:
A one-of-a-kind curated cheese experience courtesy of Metro Cheese Club, who will be keeping the spread full from the time DJ Swami Sound kicks the music off (8:30-9pm) until wev shuts the club down (12-1am).
Two free bevvies from a drink menu that’s obviously been carefully chosen to pair with (you guessed it) cheese.
DJ sets by ODALYS, dj mOma, and Jubilee, who will ensure the dance floor stays as funky as the gruyère.
Vegan cheeses and gluten-free crackers* so everyone can indulge and enjoy.
Doors open at 8:30. Cheese, beats, and dancing last all night…
Sun Bum Trust the Bum Tour
Sun Bum is taking SPF on tour. They’re driving a 1963 Chevy Ice Cream Truck coast-to-coast through 10 different cities. Come see us for free SPF, good times and banana suits.
The Trust The Bum Tour is its first-ever, coast-to-coast journey designed to spread sun protection awareness and make SPF an easy, daily essential.
The tour is kicking off in New York City this April with a taco truck takeover, where locals can grab free tacos, free sunscreen, and a chance to soak up the sun - safely.
Kiva + Gotham Free Bagels
Kiva is showing love to New Yorkers with a bagel brunch on them, for 4/20 weekend.
On Saturday, 4/19 — the day before 4/20 — they’re teaming up with Gotham to offer free bagels at all four locations (Bowery, Chelsea, Williamsburg, and Hudson) from 11 AM to 1 PM, or until they run out. It’s a fun, low-key way to kick off the weekend.
This marks the 15th anniversary of Kiva and its iconic chocolate bars.
Coachtopia Alter/Ego at Bloomingdale's
This spring, Coachtopia is bringing a vision of fashion’s circular future to Bloomingdale’s.
From March to April 2025, Coach’s circularity-focused sub-brand will take over the Carousel space in the iconic New York retailer’s flagship store on 59th street, with a pop-up store bringing the the brand’s latest circular innovations to life including the Alter/Ego collection—a range of bags made from the leather scraps left over from iconic Coach bags, such as the Tabby and Brooklyn!
Over the course of three weekends the pop-up will feature DJs, food partners and a Dustbag Print Shop, in which any customer who buys a Coachtopia product will receive a limited-edition Coachtopia dustbag that will be screen-printed on site as a gift with purchase.
Weekend #2, April 5th 1-5PM
Music by Jade Croo
Fluff + Fluff Cotton Candy
Dustbag Print Shop
Alter/Ego Video Booth
Weekend #3, April 19th 1-5PM
Music by Odalys
Sweet Treats by Angelbaked
Dustbag Print Shop
Alter/Ego Video Booth
You Season 5 Mooney's Bookstore Pop-Up
To celebrate the final season of YOU, coming to Netflix on April 24, fans in New York will be able to visit a pop-up version of Mooney’s Bookstore at 489 Broome Street on April 22 and 23 from 12pm to 8pm ET.
There, guests will be able to take part in a unique literary scavenger hunt featuring exclusive merch, fun prizes, photo opportunities and surprises! — all first come, first serve.
Can't Make it to Mooney's?
From April 16-23, bookstores across the country will host their own in-store You scavenger hunts that will lead to free merchandise. Locations include:
Black Pearl Books (Austin, Texas)
The Ripped Bodice (Los Angeles; Brooklyn, New York)
Books & Books (Miami, Coral Gables Store)
Booksmith (San Francisco)
On Swift Horses Complimentary Screenings
You’re Invited to a Complimentary Screening of ON SWIFT HORSES!
How much would you gamble for love? Daisy Edgar-Jones, Jacob Elordi, Will Poulter, Diego Calva, and Sasha Calle star in #OnSwiftHorses.
Join us at one of our special screenings in New York City, Los Angeles, Chicago, Philadelphia, Dallas, Houston, Atlanta, and Washington D.C.
🗓️ Dates: April 23 & 24
⏰ Showtime: 7:30 PM
🎥 Watch the trailer
Synopsis
Muriel and her husband Lee are beginning a bright new life in California when he returns from the Korean War. But their newfound stability is upended by the arrival of Lee’s charismatic brother, Julius, a wayward gambler with a secret past. A dangerous love triangle quickly forms. When Julius takes off in search of the young card cheat he’s fallen for, Muriel’s longing for something more propels her into a secret life of her own, gambling on racehorses and exploring a love she never dreamed possible.
Directed by: Daniel Monahan | Rated: R | Genre: Drama | Runtime: 1hr 57min For more information about the film visit SonyClassics.com.
For more details about CampusCircle.com visit their website.
Dink n' Drink with Corona Premier and Saweetie
Join Break the Love in celebrating National Pickleball Month for Dink N' Drink with Corona Premier and Grammy-nominated artist & entrepreneur, Saweetie. Whether you’re a seasoned pro or just picking up a paddle for the first time, this event invites guests to get comfortable on the court, meet new friends and enjoy surprise giveaways and special activities. Adding even more excitement to the game, Saweetie will be joining fans at the event, bringing her energy to the court and post-game celebrations.
Open Play: Hit the court with pickleball open play! In this format, players will rotate on court with short games to seven. Open to players of all levels, with our pro's on-site to help facilitate the game
Chill Courtside: Kick back with a Corona Premier: the only lighter than light beer worthy of being called Corona. Soak in the vibes at the Corona Premier custom artist paddle station, or sample the Corona Pickle Premier– a new signature courtside beertail recipe inspired by the namesake of the game.
Please arrive half an hour early before your scheduled time slot to check in and receive your court assignment. Check-in opens at 5:30PM.
This event is 21+. RSVP below, limited spots. If event fills up, you can add yourself to the waitlist
Cinema with a Cause: Deacons for Defense
Join CLSJ for a screening of Deacons for Defense, the true story of Black men defending their community during the civil rights era.
Deacons for Defense tells the true story of a group of Black men in the 1960s who armed themselves to protect their community and fight for justice against racial violence during the civil rights movement.
Event Details:
This is a free event.
Invite friends, family, and fellow activists—each person must register separately.
Entry is first come, first served based on capacity
2025 NY Jets Draft Party
The 2025 NFL Draft will take center stage from April 24 through April 26 in Green Bay, WI and the New York Jets are giving you an opportunity to celebrate the big weekend with the Jets Draft Party!
The Jets Draft Party will be hosted by Jets Legend Bart Scott live on Thursday, April 24th for the first round of the 2025 NFL Draft. It will feature:
Appearances and autograph signings by Jets players and legends,
Locker room tours and exclusive field access
The Draft will be broadcast live on the video boards.
Jets Fest and live music by DJ Jon Blak on the 50-yard line
Free samples and giveaways from sponsors
Free merch for first 100
Free tickets for the general public are available now!
P.F. Candle Co. Breathwork Fika
Join for 30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a
30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a. Stop in for a brief guided breathwork and centering moment in the community space at PF Candle Co. Breathe and centering with the P.F. Candle Co. smells and enjoy complimentary coffee after.
Amoureux Beauty Spring Pop-Up
Amoureux Beauty is a new skincare brand based in NYC. They’re hosting our first pop-up in the West Village on Saturday, April 26th.
Guests can enjoy:
Complimentary matcha, including our signature yuzu matcha (first 15 guests + with every purchase)
Exclusive merch (we’re debuting it for the first time ever!) (free with 2+ products)
Product giveaways featuring our two launch products: The Soft Serum and The Cozy Cream
When: Saturday, April 26th | 10 AM–2 PM
Where: Bedford Studio — 62 Bedford Street, New York, NY 10014
Car-Free Earth Day 2025
Join NYC in celebrating Car-Free Earth Day on Saturday, April 26, 2025 from 10am to 4pm. Car-Free Earth Day is an annual car-free event hosted by NYC DOT.
Programming will be presented at signature and partner produced locations citywide, promoting activism and education surrounding climate change, sustainability, and other relevant topics. The event also marks the official start to NYC’s Open Streets and Public Space Programming season.
Car-Free Earth Day will include car-free streets and plazas across the five boroughs, with locations featuring public art or community programming.
Through the support of Lyft, Citi Bike will offer free unlimited 30-minute rides on a classic Citi Bike on Car-Free Earth Day for 24 hours. All riders may take advantage of the offer. To redeem your free pass, enter promo code CARFREENYC25 on the “Day Pass” tab of the Citi Bike app.
This map contains 54 locations with Car-Free Earth Day events across the five boroughs.
The Bronx with 9 locations
Brooklyn with 19 locations
Manhattan with 16 locations
Queens with 8 locations
Staten Island with 2 locations
Broadway Celebrates Earth Day
The Broadway Green Alliance and Times Square Alliance are proud to announce that Broadway will once again raise its voice for the planet as the Broadway Celebrates Earth Day concert returns for the fourth year on Saturday, April 26th from 11AM-3PM, presented by SUMMIT One Vanderbilt.
Taking place in Times Square’s Pedestrian Plaza, this free outdoor concert will feature live performances from Broadway stars including hosts Seth Rudetsky and James Wesley (Stars in the House), Tony Award Winner Shaina Taub (Suffs), Tony Award Nominee Stark Sands (Kinky Boots), Grammy Award nominee Merle Dandridge (Hadestown), and many more to be announced.
Alongside show-stopping Broadway headliners, audiences can look forward to performances from more than 75 students from the tri-state area, uniting to advocate for a healthier, just, and more sustainable future for all. Audiences can also learn from and be inspired by theatre-makers and environmental leaders at the forefront of this work, including Materials for the Arts, HeadCount, Final Strike Collaborative, and 2030orBust.
The concert serves as a marquee event for the NYC Department of Transportation’s city wide “Car-Free Earth Day” and will highlight the theatre community’s ongoing efforts to combat the climate crisis with actionable steps. Fans can tune in from around the world through the livestream hosted by Stars in the House.
Art on the Block NYC DIY Decorations
Join Art on the Block for a unique opportunity to create art with our artist-in-residence, Jaimee Todd. Registration is required. Space is limited. All programs take place at 107 West 86th Street.
FAMILY PROGRAMS
DIY Decorations: Paper Mobile Crafting
Saturday, April 26, 11:30am-1pm
OR
Saturday, May 3, 2-3:30pm
FREE
REGISTER HERE for April 26
REGISTER HERE for May 3
Follow along with Jaimee Todd as she demonstrates how to build colorful, ready-to-hang paper mobiles. Families will get creative, designing their mobiles using construction paper, magazines, shape cutters, and string. Explore balance, composition, and movement while building eye-catching decorations for your home!
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AFTER SCHOOL PROGRAMS
Spring off the Page: 3D Flower Collage
For 3rd – 5th graders
Wednesday, May 14, 3:30- 5pm
FREE
REGISTER HERE
Usher in spring with resident artist Jaimee Todd, by building a three dimensional flower and plant garden collage! In this workshop, students will experiment with color and material to collage a vibrant garden. Then, students will learn about mounting and layering, in order to turn their garden three dimensional. Let your creativity bloom in this playful, hands-on art experience!
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GENERAL AUDIENCE PROGRAMS
Pattern Play: Bubble Wrap Print Making
Wednesday, April 30, 11:30am-1pm
$5 materials fee
REGISTER HERE
Join resident artist Jaimee Todd for a unique DIY printmaking workshop. Replace your paintbrush with bubble wrap, and create vibrant, abstract prints with acrylic paint on paper. Explore texture and pattern along the way, and apply your new sustainable art technique to the materials (bubble wrap and beyond) in your home!
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Cardboard Creativity: Sustainable Collage
Wednesday, May 8, 11:30am-1pm
$5 materials fee
REGISTER HERE
Learn how to turn everyday packaging into bold collages! Drawing from resident artist Jaimee Todd’s recycled collage practice, participants will reimagine the cardboard box as a work of art waiting to happen. Using scissors, acrylic paint, markers, and more, attendees will create dynamic works of cardboard collage, leaving the workshop with a new piece of wall art, and DIY art technique!
The Davis Center at Central Park Grand Opening
The Central Park Conservancy has announced that the new Davis Center at the Harlem Meer, will be opening to the public on Saturday, April 26..
The Central Park Conservancy in partnership with NYC Parks is redeveloping the Lasker Rink and Pool site as a state-of-the-art facility. The new Davis Center will be uniquely sited within the context of a restored and enhanced landscape and will continue to accommodate recreational and lap swimming and support a robust skating and hockey program. In addition, it will be open year-round for new community-focused programming.
A formal ribbon cutting ceremony will take place on Friday, April 25, and on opening day, a community celebration will include food, drinks, live performances and tours. The celebration will start at noon and all are welcome to attend.
The Davis Center is located at the northern end of the park on the East Side between 106th and 108th.
Innisfree K-Beauty Brighter Skin Tour
YOU'RE INVITED! 💚 the K-Beauty Brighter Skin Tour is coming to your city 🏙️ join innisfree for the latest on Korean skincare, treats and FREE inni-faves ✨
Meet them outside Sephora! Grab a goodie outside, enjoy a custom skin consultation, and receive a special gift inside.
April 26 (Sat) 12-8PM
Roosevelt Field
Garden City, NY
NYC Breakfast Club x Blue Brown Cafe Earth Day Walk
NYC Breakfast Club: Coffee & Walk for those in their 20s!!
Let’s go outside and celebrate Earth Day! We’re going to be meeting at Blue Brown Cafe. After everyone grabs coffee we will walk over to McCarren Park!
☀️FIRST 20 PEOPLE get a FREE Krave Beauty SPF
🥤Handing out Medase cans (limited supply)
🍏Fuji Bar will be handing out their bars
📝MUST SHOW RSVP TO RECEIVE ITEMS
☕️Enjoy 10% off your drink at Blue Brown Cafe!
Can’t wait to see you there! 💙🤎
📍 Blue Brown Cafe
📅 Saturday, April 26
⏰ 12:30 PM
DUMBO Open Studios
Art in DUMBO announces DUMBO Open Studios will take place on April 26th and 27th from 1–6 PM and feature 155 artists in DUMBO who will open their doors to the community, giving visitors a look into studios, creative workspaces and exhibitions across the Brooklyn waterfront.
Art in Dumbo
Sharpe-Walentas Open Studios kicks off the weekend with a public reception on April 25th from 6-9 PM, offering an inside look at the studios and works of 17 artists in the annual residency program.
The annually curated weekend program preserves the distinct character of DUMBO, providing a unique opportunity for artists to engage with community and showcase their latest works. The 155 participating artists include representatives from five residency programs across DUMBO: BRIClab Contemporary Art, Sharpe-Walentas Studio Program, Smack Mellon Artist Studio Program, New York Studio School, and Triangle NYC.
Macy’s Flower Show 2025
This Spring, the Macy’s Flower Show will bloom throughout the world-famous Macy’s Herald Square flagship from April 27, 2025 to May 11, 2025.
The 50th edition of the annual springtime tradition will enchant customers and transform the main floor, balcony and windows.
This year’s show will transport guests to a whimsical oasis featuring the beauty and fragrance of spring as thousands of plants, flowers and trees bloom on the iconic store’s main floor.
Dates: April 27 - May 11
Movies at the Palace with Lin-Manuel Miranda: West Side Story
Movies at the United Palace with Lin-Manuel Miranda presents its 2025 season, celebrating the 10-year anniversary of Hamilton on Broadway with a series of recent films starring the original Broadway cast of the groundbreaking musical. After each screening, attendees will be treated to a special conversation between the United Palace’s good friend, patron, and neighbor, Lin-Manuel Miranda, and the original Hamilton cast member starring in the film. The movies are FREE, with tickets available for reservation a week before each screening (calendar of screenings below).
The screenings with Lin-Manuel Miranda are part of the United Palace’s year-long season of movies focused on the theme of community.
2025 Calendar of Movies at the Palace with Lin-Manuel Miranda
March 10 - Satisfied (2024) with special guest Renée Elise Goldsberry
April 28 - West Side Story (2021) with special guest Ariana DeBose
June 2 - One Night in Miami (2020) with special guest Leslie Odom Jr.
With more titles and special guests to be announced...
Since free tickets to Miranda’s screenings usually “sell” out within minutes of their release, the United Palace is offering Movies at the Palace Members the opportunity to reserve their tickets ahead of the rush.
Eucerin Radiant Tone Pop-Up
Experience the revolutionary new Radiant Tone Collection at the Eucerin Skin Institute!
Eucerin is hosting the Radiant Tone Pop-Up to celebrate the launch of its new face care collection, Radiant Tone.
This event is free and open to the public from 2-7pm at LUME Studios.
Spineworks Comics NYC: Free Comic Book Day
Welcome to Free Comic Book Day at Spineworks Comics NYC!
Come join us at 74-10 69th Rd on May 3rd 2025 for a day filled with fun, and geeky goodness! It's the perfect event for comic book lovers, collectors, and anyone looking for a good time.
Get ready to be given FREE Comics from various publishers. Whether you're into superheroes, sci-fi, or fantasy, there's something here for everyone!
Meet fellow comic enthusiasts, chat with them, and maybe even discover your new favorite series. Don't miss out on this awesome opportunity to celebrate all things comics!
Mark your calendars and we'll see you there!
Sarabande What Now? NEW YORK CITY
Just Graduated? Well, WTF Now? Sarabande bring our popular post- college survival guide to New York City!
Calling all NYC graduates! Sarabande invites you to a full day of in-person 1 to 1 drop-in workstations with creative industry professionals to help bolster your confidence to push your way into the world of work.
Whatever your path, background, education, pathway - it's all valid. What Now? supports graduates and those looking for a career change to realise their creative vision, explore various career options and leave with practical tips and tricks for their next steps toward success.
LOCATION: The Standard, East Village, 25 Cooper Sq, New York, NY 10003
ATTENDEES WILL ONLY BE ADMITTED ACCESS FOR 1 SLOT. PLEASE DO NOT BOOK MULTIPLE TIME SLOTS.
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MAY 6 (10:00 - 5:00) - Drop-in Workshop Stations at The Standard, East Village with reps from top luxury fashion houses, press and institutions.
TDF Graduation Gift
TDF's Graduation Gift is TDF's gift to NYC public and charter high school seniors graduating this spring!
Students who sign up receive a free yearlong TDF membership so they can purchase deeply discounted tickets to shows on Broadway and beyond.
They can also enter a drawing to win up to two free tickets to either Hell's Kitchen or SIX on Wednesday, May at 7 p.m.
Starting at 4 p.m. on May 7, grads can pick up their tickets at TDF’s TKTS Booth and then join their classmates on the red steps for music, face painting, temporary tattoos, tarot readings and community building before they walk over to their respective shows!
P.F. Candle Co. Breathwork Fika
Join for 30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a
30 minutes of complimentary breathwork, centering and coffee at PF Candle Co in Williamsburg. Select Thursdays at 9:30a. Stop in for a brief guided breathwork and centering moment in the community space at PF Candle Co. Breathe and centering with the P.F. Candle Co. smells and enjoy complimentary coffee after.
Gotham Run x Reebok Run For Your Buns
Join us for a fun run where you can work up a sweat and earn those delicious buns waiting for you at the finish line!
Gotham Run x Reebok | May 10th
Join us for the ultimate outdoor sweat on Saturday, May 10th! Powered by Gotham Gym and Reebok, this high-energy run kicks off at 11AM on the West Side Highway, with calisthenics stations along the route from Battery City Park to the final stop: Gotham Gym.
Refuel at the finish line with Shake Shack, serving up post-workout rewards from 12–2PM. Only 250 bracelets available— don’t miss your chance to be part of NYC’s most iconic fitness experience.
More information will be sent once your attendance is confirmed!
Park Avenue Day
Join 50,000+ neighbors and special guests for our largest annual outdoor event as we celebrate the debut of Michel Bassompierre’s animal sculptures with art, entertainment, fashion, food, shopping, and more!
This event will take place on Park Avenue between 34th Street and 40th Streets from 10am-6pm!
YAI Central Park Challenge
YAI's Central Park Challenge is one of the largest events in New York that celebrates people with intellectual and developmental disabilities (I/DD).
Join YAI on May 31 for New York's biggest celebration of people with intellectual and developmental disabilities. This year, get ready for more inclusive fun than ever before.
Register and mark “NYCforFree” by April 15 to get a free t-shirt.
The event features a 3K Walk, Junior Races, and a festival area filled with games, live entertainment, and performers.
EVENT SCHEDULE
8:30 AM | Event Commences
9:30 AM | Junior Races
10:00 AM | 3K Walk Kickoff
10:30 AM | 3K Walk
11:00 AM | Finish Line Celebration
11:30 AM | Closing Ceremony
12:00 PM | Event Concludes
Movies at the Palace with Lin-Manuel Miranda: One Night in Miami
Movies at the United Palace with Lin-Manuel Miranda presents its 2025 season, celebrating the 10-year anniversary of Hamilton on Broadway with a series of recent films starring the original Broadway cast of the groundbreaking musical. After each screening, attendees will be treated to a special conversation between the United Palace’s good friend, patron, and neighbor, Lin-Manuel Miranda, and the original Hamilton cast member starring in the film. The movies are FREE, with tickets available for reservation a week before each screening (calendar of screenings below).
The screenings with Lin-Manuel Miranda are part of the United Palace’s year-long season of movies focused on the theme of community.
2025 Calendar of Movies at the Palace with Lin-Manuel Miranda
March 10 - Satisfied (2024) with special guest Renée Elise Goldsberry
April 28 - West Side Story (2021) with special guest Ariana DeBose
June 2 - One Night in Miami (2020) with special guest Leslie Odom Jr.
With more titles and special guests to be announced...
Since free tickets to Miranda’s screenings usually “sell” out within minutes of their release, the United Palace is offering Movies at the Palace Members the opportunity to reserve their tickets ahead of the rush.
Cinema with a Cause: Rustin
Join CLSJ as we uncover Bayard Rustin’s overlooked role in the Civil Rights Movement and inspiring today’s ongoing pursuit of equality.
“Rustin” shines a light on Bayard Rustin, a pivotal yet often overlooked figure in the Civil Rights Movement. Despite facing discrimination for being gay, he boldly organized the 1963 March on Washington and guided activists in nonviolent protest. This powerful film reveals how Rustin’s steadfast commitment to justice and equality influenced leaders like Dr. Martin Luther King Jr., inspiring future generations to challenge injustice and shape a more equitable society.
Event Details:
This is a free event.
Invite friends, family, and fellow activists—each person must register separately.
Entry is first come, first served based on capacity
Boongs Koren Fried Chicken Grand Opening
The coolest Korean fried chicken & ramen spot just opened in New York City, and they are giving out free food on Sunday for the grand opening! 🍗🍜
Boongs Korean Fried Chicken is serving up a delicious menu of fried chicken, Korean classics, sushi, and a DIY ramen machine with dozens of ramen types to choose from.
On Sunday April 13th from 1-6pm, they will be giving out free chicken and fry samples, plus raffling off 5 gift cards between $25 and $100 (Announced a week after the event, 1 $100, 2 $50, 2 $25). Make sure to attend & follow them to enter.
Check them out at 1075 1st Ave and send this to someone who loves ramen and Korean fried chicken!
Masters Weekend at Grey Lady
Its Masters Weekend! Celebrate all weekend at Grey Lady⛳️
🎯 Golf on all TVs
🍸 Specialty cocktails
🎁 Free transfusion drink if you wear golf gear or donate a golf ball
🫶 Donated gear goes to @thefirsttee
📅 April 12–13 | All day (Opens 1pm)
Dagne Dover Pet Provisions Pop-Up
Bring your favorite fur baby to shop Dagne Dover's pet-friendly marketplace featuring awesome products from top pet brands, a vet checkup station, free pet portraits and the chance to enter to win a Dagne Dover Kyoto Pet Carrier filled with goodies!
Marketplace partners include Lambwolf Collective, Bond Vet, Springer, Spot & Tango and Made by Nacho.
Date: April 12
Time: 12pm - 5pm
Location: Dagne Dover - 273 Lafayette Street, NYC
iNDIEPLAZA at Rockefeller Center
Rough Trade and Rockefeller Center will present iNDIEPLAZA on Record Store Day on the Plaza at Rockefeller Center on Saturday, April 12 from 12-9PM. Now in its 4th year, the festival celebrates independent music, minds, and merchandise, and will once again welcome indie to midtown Manhattan. Free and open to the public, iNDIEPLAZA will feature a curated lineup of artists, an artist merchandise booth, an arts & crafts booth, food and beverage, and more.
Attendees will have the opportunity to explore Rough Trade’s soon-to-be opened second location at Rockefeller Center (joining Rough Trade Above, also located at Rock Center). Rough Trade Below, on Rock Center’s Rink Level directly facing the B/D/F/M subway station at 47-50 Street, will offer 4,000 square feet of additional record retail and performance space to host all-ages, affordable intimate live events and signings.
This year’s iNDIEPLAZA is headlined by Swedish rock icons The Hives, bringing their legendary live energy to Rockefeller Center. iNDIEPLAZA will also feature live performances from Scowl, the hardcore punk band from California, experimental hip-hop group Clipping., reggae/dub artist Pachyman, singer-songwriter Zsela, Chicago post-punk outfit Lifeguard, indie newcomers Slippers, and DJ sets from Chanel Beads, Yuno, and Confines + Ohaileigh (Saint Vitus).
iNDIEPLAZA is free and open to the public. Attendees are encouraged to register for the festival with link below.
Lush UWS Banned Book Crawl
Lush Upper West Side is having a Banned Book Crawl event April 12th and 13th, collaborating with Books are Magic, The Ripped Bodice, and Books of Wonder.
Pick up tickets at the Lush on the Upper West Side for exclusive discounts at these bookstores during the weekend.
Lush will be providing some treats/samples for everyone visiting for the event, including skincare & haircare demonstrations & consultations, plus activities to win prizes & free samples.
LAWLESS x Van Leeuwen Pop-Up
LAWLESS Beauty is bringing a seriously sweet moment to NYC this weekend! To celebrate the launch of LAWLESS Beauty’s new Strawberry Sugar Collection, the brand has teamed up with cult-fave Van Leeuwen for a dreamy ice cream truck takeover – serving up FREE scoops of strawberry goodness outside select Sephora locations.
WHEN: Saturday, April 12, 2025
WHERE:
Sephora SoHo: 11am–2pm
Sephora Meatpacking: 3–4pm
Sephora Union Square: 5–7pm
It’s first come, first serve – no purchase necessary – just a sweet chance to celebrate LAWLESS Beauty’s newest drop and win some exciting prizes. *While supplies last
Renegrade Craft Fair
Shop 180+ curated artists at the Renegrade Craft Fair in NYC!
Founded by artists for artists in 2003, Renegade was the first event of its kind, and today has built a grassroots craft marketplace movement across the U.S. and beyond,
If you would like to support this and future events, a suggested $5 entry fee can be paid via QR code onsite. Your contribution supports Renegade Craft’s vision of an accessible, equitable, & inclusive creative economy for all.
Don’t forget to stop by the Tony’s Chocolonely claw machine for free chocolate samples and prizes!
April 12 + 13
Saturday, 11 am — 5 pm
Sunday, 11 am — 5 pm
Renegade Craft @
Metropolitan Pavilion
125 W. 18th St.
New York, NY 10011
East Midtown Easter Egg Hunt 2025
The East Midtown Partnership is thrilled to host the third annual East Midtown Easter Egg Hunt.
Beginning Saturday, April 12th, children under the age of 12 and their families are invited to hunt for candy-stuffed eggs and special golden eggs during normal business hours at participating businesses around East Midtown. Each location will also hide one golden egg, which will be redeemable for a special prize for the hunter and their families. In order to make sure kids all over the city have the chance to participate, kids are kindly asked to hunt one egg per location.
Joe & The Juice Burning Soles Run Club
Burning Soles is going GLOBAL!
🌎 Join Joe & the Juice’s first-ever NYC run on April 12th, along the Hudson River.
🏁 Free juice at finish + discounted coffee.
📍 549 Hudson St, NYC
P.S: Get here on time—first 100 get a free t-shirt.* subject to availability
The run starts at 9 AM on the dot. When you arrive, the JOE & THE JUICE team will be ready to check you in with your Eventbrite ticket and hook you up with a wristband and token for that post-run surprise – on the house, of course! We have a bag drop in the store, however, all belongings are left at your own risk (please leave your valuable items at home)!
Get ready to lace up and take on NYC! Starting at our West Village store, this 5K run will take you along the West Side Highway, passing Hudson River Park, the city’s iconic piers, and stunning waterfront views.
Afterwards, they’ve got new juices at the finish, discounted coffees brewing, and the perfect morning vibes from a DJ.
Drunk Elephant x Pura Vida Miami
Drunk Elephant has launched a partnership with Pura Vida Miami!
From March 29th through April 20th, purchasers of the Coco Azul Smoothie will receive a sample of the best-selling Protini Polypeptide Cream & discount code to shop Drunk Elephant. Think of Protini like the shot of protein in your morning smoothie – but to strengthen your skin!
They are also offering a FREE Coco Azul Smoothie AND Drunk Elephant sample bag for the first 100 people (50/day) on April 12-13 in Williamsburg!
Doors open at 8am in NY.
H&M Martine Syms Zine Signing
To celebrate H&M's S/S 2025 campaign Notes On Being, artist Martine Syms is taking over the Soho flagship store in New York, signing free copies of her zine, made exclusively for this event.
The event will feature an exclusive DJ set from Martine, alongside special guest DJ sets from friends Sienna Fekete and keiyaA.
Martine has also created a piece of art to celebrate the Notes on Being campaign. The artwork titled Astrology Is Real If You Want It will be printed on limited-edition merch — from t-shirts to posters — all free for you to take away.
This event is first come, first served. Secure your ticket now. If you can't make it on Friday evening, you can still head into the Soho store on Saturday and Sunday from 12-5pm to grab yourself some limited-edition merch. Once they're gone, they're gone.
H&M Customers will receive a complimentary Limited-Edition T-Shirt while supplies last. Available ONLY April 11-13 at H&M Soho. One item per customer. While supplies last, quantities are limited.
Murray's Cheese National Grilled Cheese Day
Murray’s Cheese is celebrating National Grilled Cheese Day all weekend long, April 11-13!
Participate in a Grilled Cheese STRETCH CONTEST Kickoff event at Bleecker Street Friday, 4/11. Think you have what it takes to stretch a grilled cheese the furthest? Longest stretch wins an extra cheesy prize.
SIGN UP & DETAILS TO PARTICIPATE IN THE STRETCH CONTEST HERE: Grilled Cheese Stretch Contest
Enjoy tastings of Monger's favorite melting cheeses and additions Friday, Saturday, Sunday from 2-6PM at our Bleecker Street and Grand Central Terminal shops
$6 Classic Melt special at Bleecker Street Friday, 4/11 - Sunday, 4/13
Surprisingly Savannah Mobile Tour
Visit Savannah will be in New York at Union Square (Broadway, between E. 17th & E. 18th) from April 11-13, bringing a taste of Southern charm!
The experience will be open from 12 - 6 p.m. Friday - Saturday and 10am - 4pm on Sunday. The event will be rain or shine and will have covered areas.
Immerse yourself in the vibrant culture of Savannah, Georgia, with interactive activities that showcase our city's unbeatable shopping, culture, entertainment and dining options. You will even have the chance to talk to real Savannah locals! This event is free and open to all ages. Enjoy FREE activities including:
🎤 Live Music – Swoon to the soulful sounds of Savannah musician, Laiken Love.
🏷️ Personalized Luggage Tags – The perfect travel keepsake!
🏆 Savannah Trivia & Prizes – Test your knowledge to win big.
🍯 Honey Tastings – Savor Savannah Bee Company products.
📸 Photo Opps – Capture the perfect shot with Savannah as your backdrop.
🏝️ Tybee Island Vibes – Discover where sun, sand, and Southern charm meet.
🍫 Sweet Treats – Indulge in River Street Sweets' legendary pralines.
🏡 Build Your Future in Savannah – Explore career opportunities & why so many are making Savannah home
Update on giveaways: There will still be giveaways happening throughout the day and a chance to enter a giveaway for experiences in Savannah. No need for the keyword or being the first 5. Everyone will have a chance to enter!
STAND OIL NYC Pop-Up Shop
STAND OIL, an innovative South Korean accessories brand known for its contemporary and minimalist designs, launched its first ever U.S. pop-up store location in New York City. The short term store will be open from Friday, April 11th - Sunday, April 13th and is located at 20 Orchard Street.
The pop-up will feature a curated selection of STAND OIL’s signature accessories including sleek, minimalist bags, bold sculptural jewelry, and timeless footwear. Each piece exemplifies the brand's dedication to superior craftsmanship, fusing traditional South Korean artistry with modern design.
The pop-up space concept is designed around one of the most personal and symbolic objects in a school setting: the locker (cabinet). Lockers reflect individuality and memories, making them a perfect motif for the brand's Spring season. Inside the lockers, visitors will find products thoughtfully arranged to represent different personas, along with hidden star motifs, a key symbol for the collection inspired by folded paper stars.
At the pop-up, there is a free photo booth and custom stand oil cookies, plus a gift with purchase on all $45+ purchases!
Pop-Up Store Details:
Dates: April 11 - April 13, 2025
Location: 20 Orchard Street, New York, NY
Hours: 11:00 AM - 7:00PM
Sephora Flatiron Scratch Cards
Sephora has made some major updates at Flatiron that we think you'll love: an easier, more intuitive shopping experience, even more products from new and exciting brands, and fresh ways to discover the Next Big Thing in beauty.
Come in and explore-can't wait for you to see what we've done with the place!
Stop by for Free Prizes: Visit Friday - Sunday and get a scratch card while supplies last!*
Prizes include Sephora gift cards for $100, $50, and $20-totaling $2k, Sephora Collection picks, and limited-edition makeup bags.
*Limit one card per person per day.
No purchase necessary.
Bar Tender by Wingstop
Glad you’ve decided to pull up for an absolutely legendary night of BIG flavor - Wingstop’s very FIRST Bar Tender! An exclusive pop-up event where flavor mixologists are crafting all the tender combinations. Located in the iconic Jolene Soundroom in Williamsburg, we’re introducing our New Crispy Tenders with an elevated tasting experience.
Hot Honey? OG Hot? Lemon Pepper? We got you - it’s on our tab! The night will be packed with mouth watering craveable experiences, including a Mukbang Station, Sauce & Toss Bar, live DJs, and more. Let’s just say, come hungry and ready to try our 12 bold flavors.
RSVP NOW to skip the line at the door.
THURSDAY, APRIL 10th and FRIDAY, APRIL 11th
8:00 pm - 11:00 pm
353 Bedford Ave,
Brooklyn, NY 11211
The Gyro Project Grand Opening
The Gyro Project is opening its first Manhattan restaurant on the Upper West Side, located at 2062 Broadway, at the corner of 71st and Broadway.
The Gyro Project was founded by restauranteurs George Tenedios and Spiro Kokkosis and features authentic Greek street food with a contemporary twist, all crafted with Greece’s finest and freshest ingredients.
On Thursday, April 10, the restaurant will host a celebration where the first 50 people in line for dinner, starting at 5PM, will receive a free t-shirt, swag and a free gyro – the restaurant’s signature menu item, which starts with a pita filled with either beef & lamb, chicken or pork belly, and then topped with crispy french fries, tomatoes, onions and any of the restaurant’s house made sauces, including tzatziki, spicy feta, TGP house sauce, hot harissa or honey mustard.
Download the App to sign up for their Loyalty Program: you will get $5 off your first purchase, and can win free food items, catered meals, and even a 1-way flight to Greece!
YoYo Chicken Brooklyn Grand Opening
BROOKLYN, we’re almost here! 🎉 YoYo chicken is serving up free chicken sandwiches this Thursday, April 10th from 4–7 PM at 1300 Flatbush Ave! Come hungry — leave obsessed.
Yoyo Chicken is a family-owned and Halal spot with multiple locations in NYC.
Waterloo x Guy Fieri Sampling Pop-Up
Waterloo Sparkling Water, known for its authentic flavors and lively carbonation, is partnering with Guy Fieri, chef, restauranteur, Emmy award-winning TV personality.
Together, Waterloo Sparkling Water and Guy Fieri’s Flavortown are launching three new limited-time-only flavors — Lemon Italian Ice, Huckleberry Cobbler and Spiced Mango Sorbet, each inspired by Fieri’s personal experiences.
To kick off the launch, Waterloo Sparkling Water will be handing out free samples of the three new flavors to consumers in NYC. On 4/10, look for Waterloo’s Epic Flavor Can Cruiser on W 18th St (between 6th and 7th Avenue). Sampling will take place from 3:30 – 6:30pm.
Trü Frü x tarte Cherry Launch
On Thursday, April 10th, beauty and snack lovers alike are in for a treat as tarte and Trü Frü take over Herald Square with a mobile popup activation to celebrate the launch of their unexpected, sweet treat collaboration and tarte’s brand new, limited-edition maracuja juicy lip cherry crush collection.
From 1-3PM, consumers can stop by the Trü Frü x tarte truck parked in Herald Square on 34th & 6th to enjoy free samples, sweet treats and cherry-coded lip essentials from tarte.
The first 50 people at the truck will also receive the exclusive Trü Frü x tarte Cherry!
tarte Founder and CEO, Maureen Kelly will be on-site giving away free samples and helping bring the cherry crush vibe to life!
Hostess Munchie Mobile
To mark one of the biggest snacking days of the year, Hostess is hitting the road with its Munchie Mobile, a snacking road trip designed to celebrate the launch of its bold new brand platform, 'We Speakie Snackie.'
The Munchie Mobile will be serving snackies to everyone who can 'Speakie Snackie' in New York City at 473 Broadway on April 10th from 12:00 pm to 6:00 pm.
This will be followed by an appearance for the ultimate munchie day in Brooklyn at 122 Flatbush Ave on April 20 from 11:00 am to 5:00 pm.
Fans can expect a line up of beloved favourites such as Twinkies, Ding Dongs, Donettes and Kazbars snacks.
LoveShackFancy Flower Pop-Up
SET YOUR ALARMS for a LoveShackFancy pop-up!!!☔️🎀
At 3:30 sharp Wednesday April 9th in Times Square, we are expecting a 100% chance of showers of flowers💧🌸
April forecast has never looked this good, see you there!👀🤭
NYC Sniff & Sip Crawl: Perfume Tour
Follow your nose through the spiced streets of NYC and embark on an aromatic journey through Lower Manhattan/Nolita, blending fragrance with tea for a sensory adventure. This tour is FREE (drinks and snacks NOT included).
Multi-Sensory walking tour through the streets of Nolita, stopping to sniff at niche perfume stores and sipping on flavors that will tap your senses, while learning about the connection between scent, memory, taste, and exploring fragrance history. We will visit approximately five perfume stores between Mulberry and Elizabeth Streets, starting with mood-boosting elixirs, stopping to sip on chai samples, and ending at a multicultural tea house. This tour is FREE (drinks and snacks NOT included).
Dieux Instant Angel Soft Serve Truck
Dieux will be serving soft skin in SoHo!
Meet the Dieux team and co-founder Charlotte Palermino in SoHo at our Instant Angel Soft Serve Truck. They will be serving up an exclusive soft serve flavor, created by NYC's culinary artist, Thu Buser, and inspired by our award-winning, clinically proven, lipid-rich Instant Angel Moisturizer.
The first 100 people to show up will get a gift bag with a full sized Instant Angel, Squeeze Key, and an Instant Angel Serving Soft Skin Bag Charm!
What's on the Menu:
White Chocolate Lipid-Rich Soft Serve topped with Maple, Extra Virgin Olive Oil & Sea Salt (Vegan option available)
Along with free samples, dreamy giveaways, and more!
Plus, get a gift with purchase when you shop Dieux at the Sephora Savings Event (up to 20% off*). *For Beauty Insiders.
Where: We’ll be on the corner of Broadway and Prince St., a few steps away from Sephora SoHo.
When: 4/9 & 4/10: 12-6pm
Trinny London Coffee Cart
We just can’t keep away, New York. We’re coming back for you – and this time the coffee is on us.
From the 9th to the 10th of April, we’re bringing color and caffeine to Prince St, Soho. Pop by our yellow coffee cart for free hot drinks, exclusive gifts and empowering postcards – let us know where you’d like them to go and we can mail them for you too.
When: April 9th (10th was cancelled!)
Time: 11am–4pm
Where: The Studio, 124 Prince St.
DROP Advance Screening
You are invited to an advance screening of the upcoming Blumhouse thriller film, DROP, starring Meghann Fahy & Brandon Skienar.
The screening will take place on Tuesday, April 8th at Regal Union Square starting at 7:00PM. Claim first come, first serve passes to the screening with link below.
DROP – IN THEATERS APRIL 11. WATCH THE TRAILER!
First dates are nerve-wracking enough. Going on a first date while an unnamed, unseen troll pings you personal memes that escalate from annoying to homicidal? Blood-chilling.
Director Christopher Landon returns to the thriller genre with the playful, keep-you-guessing intensity he perfected in the Happy Death Day films with this of-the-moment whodunnit where everyone in the vicinity is a suspect . . . or victim. Drop is jointly produced by blockbuster genre houses Blumhouse and Platinum Dunes.
Emmy nominee Meghann Fahy, breakout star of White Lotus and The Perfect Couple, plays Violet, a widowed mother on her first date in years, who arrives at an upscale restaurant where she is relieved that her date, Henry (It Ends with Us’ Brandon Sklenar) is more charming and handsome than she expected. But their chemistry begins to curdle as Violet begins being irritated and then terrorized by a series of anonymous drops to her phone.
She is instructed to tell nobody and follow instructions or the hooded figure she sees on her home security cameras will kill Violet’s young son and babysitting sister. Violet must do exactly as directed or everyone she loves will die. Her unseen tormentor’s final directive? Kill Henry.
Blue Diamond Almonds x Mike’s Hot Honey Event
Blue Diamond Almonds is hosting a launch event for our new flavor collaboration with Mike’s Hot Honey on Tuesday April 8th!
Join for a sweet & spicy collab. The event will feature music from 3 BK-based DJs spinning vinyl, free bowling & games, food and drinks (while supplies last) – plus an appearance by the Blue Diamond Nutty Cruiser – a life-size almond-on-wheels!
The event is open to the public and is 21+. It will take place at Brooklyn Bowl (61 Wythe Ave, Brooklyn, NY 11249) on Tuesday April 8th from 6:00 PM to 9:00 PM.
G20 Advance Screening
You are invited to an advance screening of the upcoming Amazon MGM Studios film, G20, featuring Viola Davis
The screening will take place on Tuesday, April 8th at Regal Times Square starting at 6:30PM. Claim first come, first serve passes to the screening with link below.
G20
Date: Tuesday, April 8th
Screening: 6:30 PM (Recommended check in 5:45 PM)
Location: Regal Times Square (247 W 42nd St, New York, NY 10036)
When the G20 summit comes under siege, U.S. President Danielle Sutton (Academy Award winner Viola Davis) becomes the number one target. After evading capture by the attackers, she must outsmart the enemy to protect her family, defend her country and safeguard world leaders in this action-packed thrill ride.
Streaming Globally on Prime Video April 10th
Ben & Jerry's Free Cone Day
FREE CONE DAY IS BACK! Mark your calendar for April 8, ice cream lovers!
Ben & Jerry’s has been celebrating Free Cone Day since 1979 as a way to thank their incredible fans (that’s you!) for being, well, so incredible.
This year, visit your nearest Scoop Shop on April 8 for a FREE cup or cone of your favorite flavor. No fine print, no strings attached — just free ice cream and good vibes. We can’t wait to see you there! Learn more and find your nearest Scoop Shop now.
Uber’s Lost & Found NYC Pop-Up
We’ve all left something behind in an Uber—but what if we told you people have forgotten everything from a mannequin head to live lobsters?
On Tuesday, April 8, Uber is hosting its first-ever Lost & Found Pop-Up in NYC, bringing forgetfulness to life to celebrate the brand’s ninth annual Lost & Found Index, which reveals the most surprising and most popular items riders have left behind over the past year.
Attendees will have the chance to explore some of the wackiest and most unusual forgotten items from past rides on display, and learn how to actually get their lost belongings back. Uber will also be returning some of the most commonly lost items to people with limited-time freebies, including headphones (#5 most lost item) from Bose, umbrellas (#19) from SHED RAIN, ready-to-drink lattes from happyⓇ, Maybelline Lifter Glosses, Everyday Crescent Bags (purse/bags ranked #3) from July, and more. Plus, since someone lost 175 cheeseburgers (!!) in the backseat last year, we’ll be giving out Shake Shack burgers from 12-3pm, while supplies last!
Uber Lost & Found Pop Up
WHEN: Tuesday, April 8 from 11 AM - 4 PM
WHERE: Flatiron at 5th Ave between E 20th St & E 21st St
WHO: Free to the public to stop by and enjoy some of the strangest items found in Ubers to celebrate the launch of our 2025 Lost & Found Index.