Beauty Bakery New York

Beauty Bakery NYC, a creator-led K-Beauty pop-up is coming to SoHo this December, with a week-long, creator-led K-Beauty experience celebrating the theme “City Girls’ Beauty Recipe.” The pop-up will take over 21 Greene Street in SoHo from December 9–15, 2025, along with 20 leading and emerging K-Beauty brands.

Following its viral debut in Singapore, the pop-up brings together Haleybaylee, Evelyn Ha, Erica Ha, and Amyflamy, alongside 20 Korean beauty brands, for an immersive beauty-meets-culture experience. Their diverse perspectives capture what modern beauty means across cultures — confident, expressive, and community-driven.

At Beauty Bakery NYC, each creator becomes a “Beauty Chef,” curating her own City Girls’ Beauty Recipe, which is a selection of five brands hand-picked by the creators themselves that reflect her individual beauty style. Guests will also be able to discover new Korean beauty brands currently trending in Seoul (or what the pop-up is calling ‘freshly baked brands’) that are making their way into the U.S. market.

Pop-Up Hours:

• Dec 9: Ribbon cutting and grand opening 1pm, hours 1-5pm

• Dec 10 - 15: 11am-7pm

Brand Offers & Freebies:

• Torriden: Daily: Follow Torriden + upload an IG Story tagging Torriden & Sephora to receive a FREE Dive In Serum 20ml (2,000 units available). On Dec 11, Upload an IG Story and get an exclusive Torriden Mesh Bag (200 units).

• Special Gifts to first 100 customers each day (ft. new brand daily, from medicube to mixsoon and more)

• Buy $70, get $70 worth of free products; Buy $100, get $100 worth of free products; Buy $150, get $150 worth of free products

• More to come!