As Billie Eilish’s Hit Me Hard and Soft World Tour heads to NYC next week, American Express and Billie Eilish are teaming up once again to bring a newly-announced HIT ME HARD AND SOFT Merch Pop-Up store to SoHo from October 16th - 20th, giving fans special access to exclusive new Billie Eilish merchandise. There will be exclusive perks for American Express Card Members

Guests will have special access to exclusive new Billie Eilish merchandise and the ability to engage with photo moments inspired by the album.

American Express Card Members can enjoy exclusive benefits, including:

• Early access from 11am - 12pm each day + one (1) guest

• An American Express Card Member Dedicated Checkout Line

• An American Express Exclusive Card Member-only merchandise 

• A complimentary gift with purchase (an exclusive Billie Eilish poster)

American Express Card Members can enjoy exclusive benefits, including:

• Dates: Wednesday, October 16th - Sunday October, 20th

• Time: 12pm - 4pm each day (early access for Amex Card Members from 11am - 12pm each day)

• Location: 105 Wooster Street, New York, NY 10012