Carolina Herrera The Good Girl Lab

Step into The Good Girl Lab, Carolina Herrera’s immersive SoHo experience.

Carolina Herrera celebrates the 10th anniversary of its iconic Good Girl with a pop-up in SoHo. An experiential space designed for visitors to immerse themselves in the creative universe of the most famous stiletto in perfumery, overcome challenges—in which they can win exclusive prizes and find out which Good Girl scent fits them best. 

Good Girl Lab arrives in SoHo to offer a sensory experience full of challenges and surprises waiting to be discovered. Are you in?

Highlights

• An immersive journey through the "heart" of the perfume: from the engine room to the fragrance archive where you will discover the olfactory notes that compose it

• Interactive challenges and activities through which you can win exclusive prizes such as miniatures, makeup services, and more

• In-depth discovery into the Good Girl universe and Herrera beauty line

• The Good Girl Café, an ideal space to enjoy a moment of relaxation alongside a Carolina Herrera x Myka fro-yo (for the first 100 guests, so come early!)
  

General Info
Location: 489 Broome Street
Date: September 11, 12, 13
Time: Friday 12-6PM | Saturday 11-6PM | Sunday 11-3PM