Djerf Avenue Pop-Up

Djerf Avenue, the Swedish fashion brand founded by Matilda Djerf, is bringing its pop up showroom to NYC for 3 days only! 

From Thursday, September 4th - Saturday, September 6th, people can walk into the world of Djerf Avenue in a cozy townhouse in the middle of Manhattan! The space is more than a typical showroom – it is designed to feel like a home filled with soft textures, warm energy, and little details that reflect who Djerf Avenue is.

At the pop-up, people explore Djerf’s latest pieces up close across home, beauty and fashion, and see a first glimpse of what’s to come this fall. Space is limited and time slots can be booked with link below between 10am and 5pm. Walk ins available as well!

• Complimentary iced coffee at the Djerf Café, in partnership with Swedish bakery Fabrique

• Custom Djerf bagels created with Leon’s Bagels

• Curated goodie bags for attendees

• First look at the new Go Slow collection and select fall items

• Candy room and branded takeaway bags

• Exclusive Rufus (Matilda's pup) bag charm

• DIY journal decorating and sticker stations will also be available in the showroom experience

Djerf Avenue Pop Up

When: Thursday, September 4th - Saturday, September 6th

Time: 10am - 5pm

Address: 109 East 35th Street, New York, NY 10016