LET’S GOU NEW YORK CITY! New York - be among the first to experience Tequila Don Julio 1942’s first-ever global collaboration, where art, culture and luxury collide in an ultra-exclusive collector’s piece.

Tequila Don Julio is offering free 1942 samples and branded merch Tuesday and Wednesday in celebration of the launch of its first ever global collaboration bottle: Don Julio 194구 (reads “194Gou”, in partnership with world-renowned DJ Peggy Gou).

New Yorkers are also invited to attend the official launch party of the collaboration bottle where 194Gou comes to life and fans will have the chance to purchase the limited edition bottle, get complimentary merch and party with Don Julio and Peggy Gou. Event is free but first come, first serve and purchasing of the bottle is encouraged.

GOU’S NEWS KIOSKS (April 1-2 | 12-6 PM)

April 1: Complimentary tastings of Tequila Don Julio 1942 and fun surprises

April 2: Be among the first to purchase a limited-edition collector’s item

LOCATIONS:

SoHo – 410 Lafayette St, NY

Midtown (Grand Central) – 89 E 42nd St, NY

POP-UP GOUVENIR SHOP (April 2 | 7-9 PM)

Step into our one-of-a-kind souvenir shop in Tribeca, expect surprises, exclusive merch, and a special guest appearance from our collaborating talent.

This drop is a can’t-miss moment for NYC. Let’s GOU! 🍾✨