F1 at Apple Fifth Avenue

Apple TV is now the exclusive U.S. broadcaster of F1! To promote the new partnership, Apple TV is taking over Apple Fifth Avenue for one day only for a full-day Formula 1 retail activation on Saturday, March 7, 2026.

This immersive in-store experience spotlights how fans can engage with Formula 1 across Apple platforms and services. Set within one of Apple’s most iconic retail spaces, the day blends motorsport culture, music, technology, and fan experiences alongside high-impact campaign installations.

Programming Highlights

• 12:00 PM

• Audi R26 F1 show car on display with fan interaction opportunities

• 1:30–3:00 PM

• Live DJ set by ANASTAZJA 

• 3:00–4:00 PM

• Inspiring conversation with Calum Nicholas, former F1® technician for Red Bull Racing, Paul Martin,Executive Producer of Drive to Survive & Box To Box Films cofounder, and Tim Bampton, Producer on F1® The Movie