Fragrance.com NYFW Takeover

Fragrance.com, one of the leading fragrance retailers, willl be taking over downtown Manhattan neighborhoods like Soho, West Chelsea, and Flatiron in partnership with brands like TUMI, Bujairami, and Vierro. 

Each location will have a 5 minute fashion show + a few hours of photos and sampling for attendees, complete with staged paparazzi snapping photos, all inspired by the early 2000s era of fashion icons and it girls driving fashion week interest. 

With a red carpet and fragrance bottles integrated into outfits (the perfect finishing touch to any fashion week outfit), this promises to be a super fun and energy-filled activation.