Grey Goose x The Devil Wears Prada 2 Devil’s Roast Pop-Up Carts
About this event
Grey Goose is thrilled to invite you to experience The Devil’s Roast pop-up carts, an immersive extension of the brand’s global campaign in collaboration with The Devil Wears Prada 2. Taking over New York City on select dates, this chic, on-the-go pop-ups bring the campaign to life through The Devil’s Roast cocktail — a reimagined espresso martini inspired by Miranda Priestly’s iconic coffee order.
The NYC Devil’s Roast pop-up carts will serve the signature cocktail alongside gold-dusted popcorn, creating a cinematic, fashion-forward tasting moment that blends luxury, film nostalgia, and modern cocktail craftsmanship.
April 14th the truck will be at Hudson Yards
April 21st the truck will be at Zuccotti Park
April 23rd the truck will be at Manhattan West Plaza
WHEN: April 14, 21 and 23
TIME: 12 PM-2 PM and 4 PM-6 PM
WHERE: Hudson Yards, Zuccotti Park and Manhattan West Plaza (one location per day)
