Hellman's - The Lucky Sandwich Pop-Up
About this event
Hellmann's Invites Fans to Test their Team's Luck with the Lucky Sandwich Ahead of Summer Soccer Games!
On June 12 at Tap Haus 33 starting at 3PM, NYC-based fans can try a complimentary sandwich, courtesy of Hellmann's, while watching the action unfold.
Ahead of the World Cup, Hellmann’s is bringing fan superstitions to life with The Lucky Sandwich — a craveable match-day sandwich inspired by globally recognized “lucky” ingredients like black-eyed peas, grapes, and garlic — created in partnership with trusted food creatorKeith Lee and real-life lucky charm Nick Hunter, whose lottery luck has famously helped others win up to $1 million!
Featuring Hellmann’s rich, creamy mayo, the sandwich brings together flavor, fortune, and fandom in one bite.


