The 'Hey It’s CeraVe Pop-Up' will take place in New York City on Wednesday, February 19, offering skincare enthusiasts an engaging and interactive experience.

As part of the event, attendees will have the opportunity to participate in a claw machine game, where they can win CeraVe skincare products, branded merchandise, and exclusive prizes, including a one-year supply of CeraVe.

The pop-up opens to the public at 10:30AM and will be available while supplies last. In addition to product giveaways, the event will feature interactive elements designed to showcase the brand’s commitment to skincare.

The pop-up will take place on the floor of the Oculus World Trade Center.