“Deli Boys” will premiere on Hulu on March 6, 2025. To celebrate, Hulu is bringing the underground world of Deli Boys to life with a free pop-up experience in New York City.

The Traveling Deli resembles a fully lived-in space, complete with flickering neon lights, cracked tile floors and questionably-filled pickle jars. Step inside and you’ll find all the commotion and criminal antics you could want alongside exclusive photo opportunities, show-themed swag, specialty drinks and a menu of snacks for free sampling that might raise a few eyebrows (in a good way) while supplies last.

The Deli Boys tour kicks off in the bodega capital of the world: New York City. It’s a place that embodies the show’s blend of pandemonium, humor and—let’s be honest—some questionable deli practices.

11AM-3PM: Union Square, Broadway & 17th, Pedestrian Plaza

First, the Traveling Deli truck will roll into Union Square, where you can step up to the window, order a snack and snap some photos. But pro tip: Don’t ask for anything too specific. You might just get more than you bargained for. (Or, you might get something surprisingly delicious. Either way, it’s a gamble.)

5:30PM-7:30PM / Madison Square Garden | W 33rd & 7th Ave

Later that night, the truck heads to Madison Square Garden, where things will get even more chaotic during the Knicks vs. 76ers game. Forget your usual halftime snack run of soda and fries. The Truck is filled with deli-themed drinks and snacks for sampling that you'll be thinking about long after the game ends.