IBM Masters at Madison Square Park
About this event
IBM will host the first-of-its-kind ‘Masters at Madison Square Park’ immersive viewing experience for all four days of the Masters Tournament, Thursday, April 9 – Sunday, April 12.
Fans in New York City will have the exclusive opportunity to play a replicated iconic hole on an AI-powered golf simulator and watch the action unfold with live viewing of the Tournament all weekend long. Limited edition merchandise and specialty themed food and beverage items are part of this experience, as well.
IBM is also teaming up with Shake Shack to serve up limited quantities of three iconic Masters-inspired menu items – available exclusively at the Madison Square Park location – including a Clubhouse Pimento Cheese Sandwich, Clubhouse Egg Salad Sandwich and the Peach 50/50, a refreshing take on a peach Arnold Palmer.
WHEN: Thursday, April 9 7:30 AM – 8:00PM ET hours of operation
7:30AM – First Round Masters Coverage begins
12:00PM – Golf Simulator open to public
8:30AM – Second Round Masters Coverage begins
9:00AM – Golf Simulator open to public
9:00AM – Golf Simulator open to public
10:00AM – Third Round Masters Coverage begins
9:00AM – Golf Simulator open to public
10:00AM – Final Round Masters Coverage begins
Friday, April 10 8:30 AM–8:00 PM ET – hours of operation
Saturday, April 11 9:00 AM–7:30 PM ET – hours of operation
Sunday, April 12 10:00 AM–7:30 PM ET – hours of operation
WHERE: Madison Square Park
The intersection of Fifth Avenue and Broadway at 23rd Street
New York, NY 10010
