ILIA Sun Serum Mineral SPF 50 Bike Pop-Ups

This Friday, May 1, ILIA Beauty will pop up across NYC to celebrate its new Sun Serum Mineral Sunscreen SPF 50.

An ILIA-branded bike cart will make stops throughout the city, offering sunscreen samples, scratch-off cards, and complimentary public transportation rides for commuters—all designed to elevate everyday moments on the go.

WHEN: Friday, May 1st, 2026

WHERE: 

• Sephora SoHo: 557 Broadway, New York, NY 10012 (From 9 - 10:30 AM)

• Sephora Meatpacking: 21-27 9th Ave, New York, NY 10014 (From 11:15 AM - 12:30 PM)