LEGO Star Wars SMART Play Experience

Coming soon to NYC's Flatiron District, the LEGO® Star Wars™ SMART Play™ Experience is an interactive quest where the galaxy plays back — bringing the new LEGO Star Wars SMART Play sets to life.

Participants will choose their allegiance to either the light side or dark side of the Force. Each path winds through a different corner of the galaxy, inviting fans to iconic LEGO Star Wars destinations. Both groups will be sent on a mission to investigate newly detected technology and report back with their findings.

WHEN: Open to the public, Mar. 7-8, 2026 from 10 a.m. - 5 p.m.

WHERE: Iron23 at 29 West 23rd Street