Newman's Own, Inc. announces the first stop of its "Pay What You Want" Food Truck tour is in NYC on April 15!

On April 15, National Tax Day, the Food Truck will park near Bryant Park on 40th Street, between 5th and 6th Avenue, from 12:00 p.m. to 7:00 p.m. Customers can decide what they pay for Newman's Own pizzas, salads, cookies, coffee and even dog treats, with every dollar going to Newman's Own Foundation to help kids who face adversity.

Newman’s Own is known for delicious, high-quality ingredients and giving 100% of its profits away. Running through October, the "Pay What You Want" Food Truck will travel the eastern seaboard and southern U.S., rotating the menu to offer consumers several ways to help reach the donation goal.

The Pay What You Want Food Truck first launched last year serving pizza and making over 20 stops to test the power of the pay-what-you-want model. Across all cities, customers paid more than the average retail prices, proving that people give generously when they know their purchase makes a difference. This year, the truck will visit communities surrounding cities such as New York City, Philadelphia, Washington D.C., Charlotte and Atlanta.