You’re invited to NYFW Backstage, a 5-day pop-up experience at 21 Greene St. Experience the frenzy behind the fashion, the grind behind the glamor, the design behind the designer.
NYFW Backstage is free and open to the public daily starting at 11 a.m. on a first-come, first-serve basis (or you can secure your spot through purchase of a VIP Entry ticket or Designer Event ticket).
Activations:
Bluestone Lane Café: Enjoy complimentary coffee, cold brew, and more
TRESemmé Style Studios: Step into the spotlight and embark on a style journey like never before at TRESemmé Style Studios during New York Fashion Week! Immerse yourself in the exclusive TRESemmé styling experience, featuring complementary styling appointments with TRESemme master stylists, a DIY Touch Up Station where you can perfect your look, and a one-of-a-kind photo opportunity. You can sign up for a styling appointment here.
Front Row Livestreams: See it all come together on the Runway with daily livestreams of designer shows from the official NYFW calendar. View the shows on the big screen in real time, and get a first look at the newest designs, trends, and ideas as they come down the runway.
IMG Models Photo Studio: Interested in becoming an IMG Model? In the Photo Studio, aspiring models will have the opportunity to have professional photos taken and will walk away with 3 images that can be uploaded to IMG Models for the chance to be discovered.
The Art of a Look: Explore every last detail considered when a designer creates a look: this installation will showcase some of the most groundbreaking creations from NYFW designers’ past collections alongside the building blocks for the final look you see down the runway: sketch, fabric, styling, hair & make up inspiration, & more.
Daily afternoon DJ sets.
General Hours
Friday 2/9: 11 a.m. - 8 p.m.
Saturday 2/10: 11 a.m. - 4 p.m. (closed from 4 - 6 p.m.), reopens 6 - 8 p.m.
Sunday 2/11: 11 a.m. - 4 p.m.
Monday 2/12: 11 a.m. - 6 p.m.
Tuesday 2/13: 11 a.m. - 6 p.m.