Olay + Secret x Wicked: For Good Beauty Lab

Something wicked good is coming ✨

Olay and Secret invite you to a Wickedly Wonderful experience inspired by Oz’s most iconic witches. Step into the Wicked: For Good Beauty Lab, an enchanting escape to celebrate the launch of our limited-edition collection of body washes and deodorants.

Join us on November 12 for an unforgettable day of beauty, confidence, and a little bit of Oz-style magic. 🧙‍♀️

Register on-site to enjoy this FREE experience:

💚 Discover the magic behind the Wicked: For Good limited-edition collections from Olay and Secret

🪞 Snap spellbinding selfies in reimagined Wicked-inspired backdrops

✨ Take home exclusive swag straight from Oz

📅 When: November 12 | 11:30 AM – 7:00 PM EST (or until supplies last!) Appointments are highly recommended! Sign up for an appointment via EventBrite to enjoy the full experience; appointments will be available every hour on the hour starting at 11:30 AM EST. Final entry will be at 6:30 PM EST.

📍Where: 393 Broadway, New York, NY 10013

Wicked: For Good is in theaters November 21.

Walk-ins are will be accommodated when space allows, on a first-come, first-served basis.