Seoul in the City Pop-Up

We’re bringing the best of Korean skincare to NYC!

You are invited to step into an immersive K-beauty marketplace reimagined for New York City — a vibrant, two-day shoppable experience celebrating the next generation of Korean skincare.

This mega pop-up spotlights four leading skincare icons: LANEIGE, Innisfree, AESTURA, and Hanyul, bringing together cult-favorite products, exclusive drops, endless photo opportunities, and sensorial experiences under one roof - no passport required.