Strawberry Shortcake’s "Bake Shop"

WildBrain’s beloved Strawberry Shortcake is partnering with Magnolia Bakery to bring the sweetest “Galentine’s Day" event to NYC with a pop-up “bake shop” in SoHo.

This event aims to surprise and delight consumers with an immersive, unforgettable experience—serving up sweet treats and delicious giveaways, along with first looks at the latest Strawberry Shortcake products, across games, toys and plush. Plus, the brand‑new Strawberry Shortcake mascot will be popping by for sweet meet‑and‑greets and picture‑perfect photo fun.

Event Details:

• What: “Strawberry Shortcake’s Bake Shop Pop Up.”

• When: February 14-15, 2026; 11 am-5 pm

• Where: 188 Lafayette St, New York, NY 10013