Summer of LOFT SoHo Newsstand Takeover

Summer of LOFT is going on tour, with a newsstand takeover in SoHo on May 28!

LOFT is hosting an unforgettable pop-up activation in SoHo on Wednesday, May 28th from 12pm to 5pm.

Don’t miss their iconic newsstand takeover, where you’ll find the LOFT Marketplace filled with free festival essentials, colorful concert-ready clear PVC totes, custom bag charms and signature popsicles.

Stop by to get stocked up and summer ready!

+ LOFT will also be in Times Square for an event on Saturday, May 31st for free embroidery with purchase, patches, giveaways, & more!