The Best of K-Beauty IRL Pop Up by Playlab

August 1, 2025
1:00 PM
-
6:00 PM
Manhattan
-
131 Greene St, New York, NY 10012, USA

About this event

You're invited to experience the Best of K-Beauty IRL Pop-up, curated by PlayLab, your favorite Asian beauty store. From LA to NYC, they are here to simplify and demystify K-Beauty for you.

From August 1st - 3rd, PlayLab Beauty will be popping up in SoHo! Not only will Co-Founders, Jeanha and Vanessa, be on hand to help you build your routine but people can also expect:

  • Fun stations: Make a custom DIY keychain, try the claw machine, or snap a selfie at the photo zone.

  • Giveaways: Score free full-size products and deluxe samples with orders over $75, plus more free samples from brands like Round Lab and Molvany!

  • Presentations: Learn more about personal color analysis with Seklab NYC and debunking K-beauty myths with PlayLab's Co-Founder. 

    • August  1  –  August  3

      Friday: 1 - 6pm

      Saturday - Sunday: 11am - 6pm


The Best of K-Beauty IRL Pop Up by Playlab
One-time
August 3, 2025