The Ordinary O. Capsule Experience

Join The Ordinary at theirnewest immersive pop-up experience to celebrate the launch of Rice Lipids + Ectoin Microemulsion, a (nearly) weightless moisturizer that delivers 24 hours of soothing hydration. 

At The O. Capsule Experience, you'll dive into the science behind our newest innovation, Rice Lipids + Ectoin Microemulsion, and experience just how lightweight a moisturizer can really be. 

Extend your experience with a 5-minute walk to Sephora SoHo where you'll learn how to build your dewy skin regimen, play interactive games, and more!  

POP-UP: 

DATES: February 6th & 7th

TIME: 11 am - 7 pm

LOCATION: 138 Wooster St, New York, NY (Just 5 minutes from Sephora SoHo!)

SEPHORA SoHo: 557 Broadway, New York, NY 10012

What to Expect:

• Deep Hydration: Discover how the formula repairs the skin barrier and reduces visible redness in just one use.

• Ingredient Science: Learn how Ectoin protects skin from moisture stress while Rice Lipids reinforce your natural barrier.

• The Perfect Pair: See how this fluid-format moisturizer pairs with Saccharomyces Ferment 30% Milky Toner for ultimate skin luminosity.