The Soma NYFW Van

This NYFW SOMA will take to the streets with the VANISHING PANTY VAN! A fully customized sprinter van will bring the all new Vanishing collection to life on the streets of NYC.

Over the course of two days, the mobile activation will pop up across key NYC neighborhoods. At each stop, the van will transform into an interactive brand hub to drive excitement and create memorable, shareable experiences.

Guests will leave with 

• Soma Branded Tote

• Sweet Treat: Cotton Candy

• Free Soma item!

Catch the Vanishing Van!

Date: September 9th, 2026

Time: 9:00 AM (First stop)

Location: Bryant Park