The Truly Believe Bar

Truly and U.S. Soccer are opening the home base for U.S. Soccer believers!

Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, is hosting the grand opening and ribbon cutting of the Truly Believe Bar at Texas Arizona in Hoboken, NJ — a fully rebranded "Believe, USA" headquarters that will stay open all tournament long. The further they go, the longer the doors stay open. 

Join Truly on June 9th from 5–8 PM for a happy hour with Truly in hand, USMNT legend Brian McBride, and the first look at the fully transformed space. Inside, expect:

• U.S. Soccer memorabilia covering the walls

• On-the-spot, Believe-inspired tattoos

• In-bar activations, giveaways, Instagram-worthy photo moments, and morw