On Thursday, April 10th, beauty and snack lovers alike are in for a treat as tarte and Trü Frü take over Herald Square with a mobile popup activation to celebrate the launch of their unexpected, sweet treat collaboration and tarte’s brand new, limited-edition maracuja juicy lip cherry crush collection.
From 1-3PM, consumers can stop by the Trü Frü x tarte truck parked in Herald Square on 34th & 6th to enjoy free samples, sweet treats and cherry-coded lip essentials from tarte.
The first 50 people at the truck will also receive the exclusive Trü Frü x tarte Cherry!
tarte Founder and CEO, Maureen Kelly will be on-site giving away free samples and helping bring the cherry crush vibe to life!
