A History of Basketball in Fifteen Sneakers goes on sale October 10, and there will be a book and product drop in NYC to celebrate!
On October 10th, there will be a free Book and Product Drop around iconic basketball courts in NYC, including free copies of A History of Basketball in Fifteen Sneakers along with products from partner brands such as Wilson, AND1, Mitchell & Ness, and more.
Approximate Drop Times:
10:45 AM Stop 1: Rucker Park - 280 West 155th Street
11:30 AM Stop 2: Kingdome - 62 Malcolm X Blvd
12:30 PM Stop 3: Happy Warrior Playground - West 97 St and Amsterdam Ave
4 PM Stop 4: The Cage - 272 6th Ave, New York, NY 10012 West 4th St Courts
A History of Basketball in Fifteen Sneakers tells the story of basketball as only sneakers can, from Chuck Taylors to the Back to The Future-inspired Nike Adapt BB. Hugely influential in marketing pro ball before the leagues even knew how to market themselves, sneakers enhanced and even helped create true basketball superstardom, with players’ signature shoes catapulting hoopers a step beyond mere All-Star status and into cultural zeitgeist territory. Of course, nowadays sneakers and basketball are both multibillion-dollar industries with the die-hard communities to back them up.