Experience the culture and heritage - the essence of Jamaica Experience a first-hand look at Shelly-Ann Fraser-Pryce's new haircare line debut – a celebration of beauty, heritage, and resilience.

Here’s what you can look forward to at the AFIMI Pop-up:

Genesis Lab

Dive into the details of Shelly-Ann's love for hair, inspiration for the collection, and brand values.

Kingston Cafe presented by Grace

Enjoy food and beverage items courtesy of Grace Foods, RedStripe, and other Caribbean favorites.

Fireside Chat: "Shelly-Ann in a New Lane" in conversation with Teen Vogue's Dani Kwateng

An intimate fireside conversation about Shelly-Ann in the beauty space and vision for AFIMI.

February 1 - 1:00 PM

Champion Gallery presented by Nike

Discover the wigs that accompanied Shelly-Ann during some of her most iconic career-defining moments.

AFIMI Salon 

Take a seat in our chair for a fun photo opportunity with the collection in the AFIMI salon.

Location: Lower Level