This World Pasta Day, Friday, Oct. 25th, Barilla couldn’t think of a better “Sign of Love” than bringing people together in the name of pasta.

Barilla is celebrating World Pasta Day in New York by turning its pasta boxes into a one-way NYC Subway ticket* to enable New Yorkers to gather with loved ones and enjoy a delicious meal together.

 On Friday, Oct. 25th, between 9 AM ET - 7 PM ET, Barilla will celebrate World Pasta Day at the 34th Street - Hudson Yards MTA Subway Station - turning Barilla Spaghetti Boxes into a custom Ticket to Togetherness

You can pick up a Barilla box* to use as a one-way OMNY Ticket to Togetherness to share a meal with loved ones as a Sign of Love. Tap and Scan the box’s decal at the designated OMNY Turnstile to use as a typical one-way ticket. MTA employees will be there to assist.

*One Barilla pasta box per person, given to the first 3,500 commuters. Only available at 34th Street - Hudson Yards Subway Station on 10/25/2024 from 9:00 AM - 7:00 PM ET, while supplies last. Provides one free fare entry. The box of pasta acts like a regular one-way ticket from OMNY: You get one free transfer within two hours of paying your fare. You can transfer from Subway to Bus, Bus to Subway, or Bus to Bus. You can not transfer to an Express Bus.