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BIRKENFIELDS Birkenstock Pop-Up


  • New York, NY, 10010 United States (map)

Join Birkenstock as they celebrate the city that’s always on its feet on October 11 and 12th.

Step away from the hustle and bustle of the concrete jungle to the nature-inspired #BIRKENFIELDS. Play, explore, and rest your feet with complimentary hot cocoa from Maman, warm pretzels from Sigmund’s Pretzels, and foot massages.

Each location has a different theme where you can explore, relax, and learn more about Birkenstock.

👣 BIRKENFIELD Meadow: Flatiron Plaza, 23rd & Broadway • 11AM - 6PM

The first BIRKENFIELD landscape takes inspiration from barefoot walking to educate consumers about the benefits of walking as nature intended. 

After exploring the sensory garden, guests can book a 10-minute foot massage to recover from walking and prepare for their next destination. 

👣 BIRKENFIELD GROVE: Astor Place, 410 Lafayette St • 11AM - 6PM

Play on the shearling-lined seesaw, relax and lift up your feet with the leather swing set, or act like a kid again on the custom-built slide.  After enjoying the playground, visitors have the option to reserve a 10-minute foot massage to rejuvenate and refresh for the day.

👣 BIRKENFIELD BIERGARTEN: Other Half Brewing, Domino Park, 34 River St • 4PM - 10PM

Dive into BIRKENSTOCK's legacy with an array of games and activities. For guests aged 21 and above, drink tickets will be available for German-inspired beers crafted by the skilled brewers from Other Half Brewing.

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October 11

Li-Lac Chocolates 100 Year Anniversary

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October 11

Lessons in Chemistry Advance Screening