Extra! Extra! Read All About It – Beyoncé Knowles-Carter’s haircare brand Cécred will be hosting its very first in-person consumer activation this Saturday, September 14th in SoHo, New York! We invite attendees to come visit the Cécred Newsstand pop-up to read all about the brand’s latest innovation. 

At the pop-up, consumers have the opportunity to:

• Receive a full-sized bottle of their newest product, Restoring Hair and Edge Drops to take home (First 500 guests only)

• Receive samples of Cécred’s Hydrating Shampoo, Reconstructing Treatment Mask and Deep Conditioner + Cécred newspapers (while supplies last)

• Receive on-site product education

• Receive a discount code + automatic free shipping to purchase products while on-site

• Content capture moments at the Cécred newsstand

• Indulge in complimentary cotton candy

Cécred Newsstand Event Details:

Saturday, September 14th

SoHo News International, 186 Prince St, New York

Timing: 11:00 am - 2:00 pm ET