Crumbl and Semrush are teaming up on a series of community giveback initiatives to spread kindness in New York City! 

At Crumbl’s Chelsea location (238 7th Avenue) thousands of free, packaged cookies will be given out to the public from 10 a.m. to 2 p.m. on Friday, February 16. Each person will be given two cookies, one for themselves, and one for them to hand out to another person as a random act of kindness. There will also be hot chocolate given out to those waiting in line.

At Crumbl West Village, boxes of cookies will be delivered to select New York City schools for teachers and students to enjoy.

They will also donate $10,000 to the Salvation Army Greater New York Division, and other initiatives to help support local schools, teachers, and the community.