On Jan 24th, Daiya, the brand that cracked the code on dairy-free cheese, will be hitting “play” on a 90s-inspired pizza-rental store pop-up: Crustbuster. Designed to tackle the fear of missing out on dairy (FOMOO), guests will have a no-commitment opportunity to "rent" Daiya dairy-free pizza slices and see for themselves how it delivers all the cheesy, gooey satisfaction of dairy—without the dairy.

For many, dairy-free is a hard sell at the box office – with ‘taste skepticism’ taking home the gold as the top reason people hesitate to give it a try. This lingering fear that dairy-free won’t deliver the cheesy, show-stopping experience of dairy-full has been dubbed as FOMOO by Daiya: the fear of missing out on dairy.

But Daiya knows its new and improved pizza line made with Daiya Oat Cream™ Blend delivers all the rich, cheesy, gooey satisfaction people love. So the brand is inviting people to see this for themselves at its Crustbuster pop-up. Come taste-test the latest Daiya dairy-free pizza flavors for free—no strings attached.

You can RSVP below but it is not required, the event is first come first serve.