Daiya is partnering with Lionel Boyce (from The Bear) who will be there giving out FREE grilled cheese using Daiya's new cheese dupe!

Thanks to the phenomenon of dupes, lookalike products are now indistinguishable from the real deal and luxury fashion, make-up, and even furniture, are more accessible than ever. Dairy-free brand, Daiya is the first food brand to tip into the trend, with the launch of Fromage Forgery – a project on a mission to spread its uncanny cheese dupe to the masses. 

Lionel Boyce, writer, producer and actor on the award-winning series The Bear, will become the company’s Fromage Forgery salesman, responsible for dealing the cheese dupe in its finest form – the humble grilled cheese. New Yorkers will be able to line up to nab a nibble of the dupe cheese from the lo-fi stall situated near Canal Street.

The event will take place on Thursday, January 25, 2024 from 11am - 3pm at Broadway and Howard St.