Welcome to the Djerf Avenue Beauty Pop-Up!

The Djerf Avenue Beauty Salon will be offering free hair styling sessions in collaboration with Dyson Beauty. Matilda’s very own hairdresser Amalia Berglund will be cutting Breezy Bangs at the NYC pop-up salon from March 31st - April 2nd. Slots will open up at 10AM on March 26 and you will have the opportunity to select 1 of 6 different DA hairstyles, using new products.

There will also be a lot of gifts with purchase:

• Each day, BonBon will give away a candy mix of Matilda's favorites to the first 200 customers.

• Everyone with a receipt from the pop-up will also be able to get a free candy mix from the BonBon store during the pop-up days.

• Each day, Leon’s Bagels will give away a voucher for a free Djerf Avenue bagel to the first 150 customers. Valid until April 14th.

• Each day, INKED by Dani will give away custom made nail art tattoos to the first 100 customers.

• Each day, Bluestone Lane will serve our Djerf Avenue branded coffee (free with purchase). It will also be available in all of their stores in the US.

• Each day, Coca Cola will provide people in line with drinks.

• On the 27th - 30th, Nick's will provide snacks for people in line.

The pop-up will run from March 27th to April 2nd from 10am - 6pm at 21 Greene St.