The #DoveDeluxe Pop Up will be to celebrate the launch of the first premium bar from Dove, Dove Plant Milk Cleansing Bars.

The brand will host a two-day pop-up experience in New York City at Dante West Village. The Deluxe Bar will immerse guests in the sensorial world of the new Dove Plant Milk Cleansing Bars and the key ingredients that inspired each delicious fragrance.

The #DoveDeluxeBar will be open to the public, ages 21+, from 7:00 PM to 9:00 PM on Thursday, February 22, and 12:00 PM to 9:00 PM on Friday, February 23rd.

Attendees can raise a glass to a shower worth celebrating at the #DoveDeluxeBar and take home complimentary soap from the new collection.

Advance RSVP with hourly time slots is recommended as space is limited, but there will be walk-ins taken depending on capacity.