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Ed Sheeran The Subtract Experience Pop-Up


Dive deep into the visuals of Ed Sheeran’s new album “Subtract”. Come to The Subtract Experience Pop-Up in Soho open every day this weekend Friday May 5th through Sunday May 7th. No tickets required!

Inspired by the lyrics and videos for songs on the album, The Subtract Experience invites you in to walk through social shareable activations including:

  • A re-creation of the pier in Suffolk, England featured in the “Eyes Closed” music video

  • Fans can sit at Ed’s desk and write notes in his Subtract journal

  • Take a photo and choose your ‘Mood Monster’

  • Be a part of the art with paint by numbers mural of the Subtract album cover

  • Watch music videos and listen in immersive sound provided by Dolby Vision and Dolby Atmos

  • Shop limited edition merchandise and official signed CDs and receive an Ed Sheeran x AMEX tote bag with every purchase (while supplies last)

 📍 105 Wooster Street (between Prince & Spring)

🗓️ Friday May 5th through Sunday May 7th

⏰ Friday 11am-9pm, Saturday 11am-7pm, Sunday 11am-6pm

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May 4

Hanky Panky x Wonderland Dreams

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May 5

Fever-Tree Mixer Truck