The ultimate morning chaos-solver, Eggo Coffee, makes its debut to coincide with National Waffle Day on August 24th. 

Consumers are invited to celebrate the launch and be the first to try the new Eggo Coffee, both iced and hot, at the Eggo Coffee Café’ located in NYC at 188 Lafayette St starting at 10:00 am until 3:00 p.m. on August 21st and from August 22nd to 25th from 8:00 am until 3:00 p.m.

Here fans will enjoy a free cup of Eggo Coffee both iced and hot, a free Eggo Belgian-Style Street Waffle, and an opportunity to take home giveaways, merch and more.