In celebration of International Fragrance Day on March 21, The Fragrance Foundation and the Madison Avenue B.I.D. will present the first Fragrance Week on Madison Avenue, March 18 – 23. Fragrance and fashion boutiques along Madison will join the celebration by offering exclusive events and experiences to create a sensational Madison Avenue Fragrance Week 2025.

The centerpiece of Fragrance Week on Madison will be The Fragrance Foundation’s (TFF) first-ever Fragrance Gallery and Pop Up Shop located at 924 Madioson Aveue between East 73rd and East 74th Streets.

In a nod to the neighborhood, the pop-up, conceptualized by TFF, will be a curated, multi-brand experiential hub of the season’s most anticipated scents set against a gallery-like setting for the grand opening weekend Friday, March 21 to Sunday, March 23. 

Featuring the newest fragrance launches from indies to designer brands on display, consumers will be able to smell and sample the season’s trending notes from Citrus infused scents to florals and Sweet inspired creations. With a series of special events planned from perfumer visits to panel discussions on sustainability to spring trends, the Fragrance Gallery will be a destination to discover the captivating world of fragrance, rotating established and entrepreneurial brands. Enthusiasts are invited to come and experience brand stories and meet the passionate people behind the creations.