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The Penguin Takeover Gotham Goods


The Penguin is on the rise, making deals with NYC's most notorious kingpins and taking over its most infamous establishments throughout September. Use the map below to find out where all the exclusive experiences, hidden menu items, limited-edition merch, and sweet treats are popping up.

Gotham Goods Truck Locations (free T-Shirts to Max subscribers):

  • Monday, September 9:
    26th St. between 5th Ave & Madison Ave | 2:00 p.m. – 4:00 p.m.
    11 E Houston St. between Broadway & Crosby | 4:30 p.m. – 6:30 p.m.
    West Broadway between Leonard & Franklin St. | 7:00 p.m. – 9:00 p.m.

  • Tuesday, September 10:
    100 Gansevoort St. | 2:00 p.m. – 4:00 p.m.
    6th Ave between Spring St. & Broome St. | 4:30 p.m. – 6:30 p.m.
    Canal St. between Broadway & Mercer | 7:00 p.m. – 9:00 p.m.
    Make sure to swing by early to snag your exclusive Penguin merch and get in on the Gotham fun!

Other Activations:

The Feast of San Gennaro 195 Grand St. 

Sept. 12 

  • 4:00 pm – 6:00 pm: “Let’s Be Pals Puttanesca” samples, courtesy of chef Emilio Vitolo Jr.

  • All day: Gotham Ice Slush Puppies giveaway 

Sept. 13 

  • 2:00 pm: Meet New York Nico 

  • All day: Gotham Ice Slush Puppies giveaway 

Sept. 14 

  • 2:30 pm – 4:30 pm: Mini cannoli from Little Italy’s iconic Cannoli King 

  • 5:00 pm – 6:30 pm: Pizza samples from Scarr's Pizza  

Sept. 15 

  • All day: Gotham Ice Slush Puppies giveaway

Sept. 16

  • 4:00 pm - 7:00 pm: Meet and eat The Ocky Way

Sept. 17

  • 2:30 pm - 4:30 pm: Mini cannoli from Little Italy's iconic Cannoli King

Sept. 18

  • 2:30 pm - 4:30 pm: Mini cannoli from Little Italy's iconic Cannoli King

Sept. 19

  • 4:00 pm - 6:00 pm: Meet and eat with chef Emilio Vitolo Jr.

Sept. 20

  • All day: Gotham Ice Slush Puppies giveaway

Sept. 21

  • 5:00 pm - 7:00 pm: Meet and eat with chef Emilio Vitolo Jr.

Sept. 22

  • All day: Gotham Ice Slush Puppies giveaway

 

Emilio's Ballato Takeover 55 E Houston St. 

Sept. 13 - 14, all day

  • Enjoy an exclusive menu item inspired by The Penguin and served by Oz's pal, owner Emilio Vitolo Jr.

 

Scarr’s Pizza Takeover 35 Orchard St.

Sept. 15 – 16, all day 

  • Stop by this famous eatery for hidden menu items and co-branded, one-of-a-kind merchandise.

 

The Ocky Way Takeover  603 Clinton St. 

Sept. 17 – 18, all day 

  • Cross the river to this Brooklyn bodega-turned-hotspot for delicious surprises prepared the ocky way by Rahim Mohamed, aka General Ock.

 

Gotham Roasters 23 W 19th St

Sept 19

  • Enjoy free drinks like hot cocoa and iced lemongrass tea at this locally roasted coffee shop and cafe

Casa Magazines Takeover  22 8th Ave. 

Sept. 19 – 20, all day 

  • Grab exclusive giveaways, check out limited-edition merch, and meet renowned shop manager Syed Khalid “Ali” Wasim at this magazine lover's mecca.

 

New York Latino Film Festival Block Party  Dyckman Plaza, 238-224 Dyckman St. 

Sept. 22, 2:00 pm – 10:00 pm 

  • Celebrate the festival’s finale with a screening of the first episode of The Penguin, live music performances, limited-edition merch, themed cocktails and food, and more.

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