Hey U! Come celebrate the opening of the GU Flagship Store in SoHo, as they bring a little bit of Tokyo to NYC.

This is GU’s weekend-long launch party mashing up fashion, fun, and culture. They’re celebrating our new flagship store with four days of amazing limited time offers on fall fashion must-haves, treats from partners, cool giveaways and many chances to win great prizes. But you’ll have to “get in line” so you don't miss out.

GU's interactive launch will involve plenty of giveaways, including a collaborative tote bag designed by Shantell Martin that will be gifted to the first 300 customers, GU shopping trips valued at up to $250 and opportunities to experience Tokyo's bustling culture right here in New York. The store will also be handing out Japanese treats throughout the opening weekend.