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Hasbro Toyland


  • High Line (between 15th St. and 16th St.). New York, NY, 10011 United States (map)

Hasbro, in collaboration with Amazon, is having a free pop-up event in New York City to help families kick-off the enchanting holiday celebrations alongside their favorite Hasbro brands and characters.

Showcasing a diverse selection of Hasbro’s top holiday toys now available in Amazon’s Hasbro Toyland store, the special event will feature fun-filled holiday-themed activities, photo opportunities, product displays and more. The three-day event will take place on Friday, December 8 through Sunday, December 10, from 11 a.m. – 3 p.m. in New York, NY, on the High Line (between 15th St. and 16th St.).

At the Hasbro Toyland Holiday Pop-Up, parents and kids can look forward to the following free activities:

  • Photo Opps with Santa Claus and Hasbro Characters: Take photos with Santa Claus and Hasbro’s iconic characters from My Little Pony, Peppa Pig and PJ Masks in a special photo frame (while supplies last).

  • Santa Claus Letter Writing Station: Craft handwritten letters for Santa at a letter writing station

  • Giveaways & Snacks: There will be free sticker sheets, coloring sheets, a giveaway wheel, and snacks and drinks

  • Hasbro Product Showcase: You’ll find shoppable toy displays from Transformers, Peppa Pig, Play-Doh, NERF, Furby and Twister, along with premier collaboration brands Star Wars and Marvel from The Walt Disney Company  

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Z100 All Access Lounge