In honor of Hispanic Heritage Month, the makers of HERDEZ salsa proudly announce the launch of House of Heritage, an immersive experience celebrating Hispanic heritage, culture and the art of dipping salsa on October 10, 2024, at Chelsea Market.
The House of Heritage is a one-day-only, vibrant and interactive event that offers a museum-like experience, paying homage to Hispanic food culture, complete with the flavors and traditions of Mexican cuisine. The House of Heritage will tke place on Thursday, October 10th at Chelsea Market from 12:00pm until 5:00pm.
Guests will be transcended into an elevated mercado, providing a sensory-rich immersion into traditions, tastes, and textures of everyday Mexican life that include:
House of Heritage Cooking Demonstrations
The HERDEZ® brand stands as a beacon of authenticity and quality in retail markets, offering a diverse range of products that capture the essence of Mexican cuisine. Michelin-starred Chef Cosme Enrique Aguilar (Casa Enrique, Quique Crudo, Cafe Henri) will host live cooking demonstrations pairing fresh produce and seasonings from local Hispanic vendors with HERDEZ® brand authentic Mexican salsas and cooking sauces.
House of Heritage Cultural Experiences
In partnership with Mexican-owned, NYC-based Mexican folkloric art store La Sirena NYC, founder Dina Leor curated a diverse collection of paintings and photography by NYC-based Mexican artists including Gus Mexia Arte, Leticia Valle, Maria D. Jimenez and Valente Arena.
House of Heritage Nail Customization
With nail art becoming a cultural and stylistic means of expression, HERDEZ® brand in partnership with legendary Latina-owned spa Chillhouse, will be providing guests creative HERDEZ® brand inspired nail designs (e.g., tacos, chips and salsa, Mexican flag, Dia de los Muertos skulls and Mexican marigolds flowers).
Don't miss out on the chance to experience the rich culinary and cultural heritage of Mexico with the HERDEZ® brand. The first 100 attendees will have a chance to receive a LIMITED-EDITION tote bag and goodies.