To celebrate H&M's S/S 2025 campaign Notes On Being, artist Martine Syms is taking over the Soho flagship store in New York, signing free copies of her zine, made exclusively for this event.

The event will feature an exclusive DJ set from Martine, alongside special guest DJ sets from friends Sienna Fekete and keiyaA.

Martine has also created a piece of art to celebrate the Notes on Being campaign. The artwork titled Astrology Is Real If You Want It will be printed on limited-edition merch — from t-shirts to posters — all free for you to take away.

This event is first come, first served. Secure your ticket now. If you can't make it on Friday evening, you can still head into the Soho store on Saturday and Sunday from 12-5pm to grab yourself some limited-edition merch. Once they're gone, they're gone.

H&M Customers will receive a complimentary Limited-Edition T-Shirt while supplies last. Available ONLY April 11-13 at H&M Soho. One item per customer. While supplies last, quantities are limited.