IHG Hotels & Resorts is launching a Sneaker Spa to clean your dirty shoes just in time for festival season. In partnership with premium shoe care company, Jason Markk, festival goers can say goodbye to muddy festival kicks with a complimentary shoe cleaning to bring your favorite sneakers back to life.

The Sneaker Spa will be FREE and open during Gov Ball weekend, June 10th and 11th at its Hotel Indigo Lower East Side New York. In collaboration with premium shoe care brand, Jason Markk, the Sneaker Spa will offer 15-minute appointments using Jason Markk’s renowned products and professional cleaning crew to refresh your sneakers. Additionally, visitors will receive a complimentary shoe bag with Quick Wipes and a thoughtfully curated sneaker Care Kit, including trusted, eco-friendly products that will protect their favorite sneakers throughout the entire festival season.  

Walk-ins are welcome between 9AM-1PM on Saturday, June 10 & Sunday, June 11 on a first come, first served basis. 

📍Hotel Indigo Lower East Side New York , 171 Ludlow Street

🗓️ Saturday, June 10 & Sunday, June 11  

⏰ 9AM – 1PM EST