To celebrate the launch of Utah’s In Love. In Utah. nationwide campaign, as well as the state's renowned bean-to-bar artisanal chocolate scene, Utah will unveil a one-day-only pop-up chocolate shop on the Lower East Side.

The shop will be open from 12:00 p.m. to 8:00 p.m. on February 14 and will distribute complimentary boxes of chocolates featuring custom-curated treats from Utah's craft chocolatier, Solstice Chocolate.

The pop-up experience will offer fully immersive and quintessentially "Utah" encounters, inviting participants to celebrate being "In Love. In Utah." and encouraging them to share their stories to receive free chocolate.

Starting February 14 through April 14, the Utah Office of Tourism has launched a nationwide “In Love. In Utah.” contest, asking people to share their stories of time spent in Utah, or a dream trip to Utah, by submitting at visitutah.com/love. Four winners will be selected and announced in May, based on the nature of their compelling stories of being “In Love. In Utah.,” with winners receiving a paid return trip or first-time visit to Utah courtesy of the Utah Office of Tourism.