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Macy's Beauty x Shiseido The Essence of Enmei


  • Macy's Beauty 151 West 34th Street New York, NY, 10001 United States (map)

Join Shiseido for ‘The Essence of Enmei,’ a multisensory VR experience, inspired by Shiseido’s luxurious anti-aging Future Solution LX skincare collection and its powerful key ingredient, the Enmei Herb. Guests embark on an immersive 4D journey to Mount Ibuki in Japan – where the Enmei Herb is grown – and into the world of Future Solution LX. Presented by xydrobe.

For over 150 years, Shiseido has offered superior products and unparalleled technologies that celebrate the art and science of beautiful skin. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation.

Note that participation in this multi-sensory VR experience is not advised for those with any of the following medical conditions: implanted medical device, suffer from seizures or epilepsy, scent allergy.

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