House Of (RED) is an immersive pop-up shopping experience hosted by Panasonic in support of (RED), whose mission is to make preventable and treatable disease preventable and treatable for everyone. The pop-up is June 14-16th from 11am - 4pm EDT each day at 27 Mercer Street, and features four rooms for guests to experience the new (Panasonic)RED products and participate in the following experiences: 

ALL WEEKEND LONG:

• Live shopping

• A claw machine to win prizes, including Panasonic products

• A spatial audio experience and gaming stations

• Blowouts, beard trims and shaves from Glamsquad (first come, first serve; while supplies last)

• Selfie stations and a key photo moment with Panasonic’s newest camera, the LUMIX S9

• Hands-on experiences and demos of Panasonic’s kitchen appliances, including fresh baked cookies

• Other freebies throughout the house, like luxury bath and beauty products from Molton Brown, and more!

SPECIAL EVENTS

• Live Cooking Experience with Celebrity Chef and (RED) Ambassador, Chef Hong Thaimee: On Saturday, June 15 from 12:30-1:30pm, Chef Hong Thaimee will host a live cooking demonstration, utilizing her delicious Thaimee Sweet Chili Sauce with a tasting for attendees.

• Celebrate Dad with Astor Place Barber Shop: As a special treat in celebration of Father’s Day on Sunday, June 16, all Dads can receive professional beard trims and shaves from the iconic Astor Place Barber Shop (first come, first serve; while supplies last).