A new Panera Bread is opening in Midtown on December 5th at 285 Madison Avenue. It’s a new small format store geared towards pickup, and the 6th Manhattan location.

On the first 2 days, 50 lucky winners each day will get a years worth of You Pick Two Meals (one per month) and a Tumbler.

The store opens at 7am and the freebies typically run out by 7:30am. Go early!