Discover the Prada Paradoxe Virtual Flower Lab in New York City this September to kick off NYFW.

Rethink florality and immerse yourself in the AI-generated world of the brand's latest fragrance launch, Paradoxe Virtual Flower. The limited-time brand immersion pop-up invites you on a tech-forward sensorial journey of unique experiences, including an ascot embossing bar, Olfactive discovery room and much more.

Prada Paradoxe Virtual Flower is the essential expression of Prada femininity in all its forms. A floral musky fragrance rethinks florality like never before with Artificial Intelligence, revealing notes of fresh Bergamot, the lively flowery heart of Jasmine, and a comforting second-skin sensation of Musk.

RSVP with link below. Limited space will be reserved for walk-ups.

Details:

WHAT: Prada Beauty Paradoxe Virtual Flower Lab

WHERE: 525 W 24th St, New York, NY 10011

WHEN: September 6th-8th, 12:00 PM - 7:00PM

Prada Beauty will also be popping up in several Prada Paradoxe Flower Markets from September 6th-8th around New York City! No RSVP required, open to the public:

Bryant Park, SoHo (Sephora), Wash Sq Park, 12-6pm